Tania Katan | It Was Never A Dress | Business of Software Conference

Tania Katan | It Was Never A Dress | Business of Software Conference

In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched just one month ago, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a scholarship at Arizona State University for a need-based student entering a STEAM (science, technology, engineering, arts, and mathematics) field.

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Jaksot(158)

Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the f...

9 Elo 202342min

Ep. 114 How to Hire an Agency (with Lucy Heskins)

Ep. 114 How to Hire an Agency (with Lucy Heskins)

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.

16 Touko 202337min

Ep 113: Mergers and Acquisitions (with Christopher Moore)

Ep 113: Mergers and Acquisitions (with Christopher Moore)

Quiet Light knows how to help SaaS founders like you to get the best value and deal terms for selling the business on. Christopher Moore joins Mark for a chat about the market for SaaS and Software co...

16 Marras 202236min

Ep 112 Are You Recession Ready?

Ep 112 Are You Recession Ready?

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited hi...

11 Loka 202241min

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very li...

28 Kesä 202225min

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins

14 Kesä 202253min

Ep 109 Customer Centered Innovation (with Tony Ulwick)

Ep 109 Customer Centered Innovation (with Tony Ulwick)

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for...

7 Kesä 202244min

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf i...

31 Touko 202244min

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