Ep 29: Creative Trespassing (with Tania Katan)

Ep 29: Creative Trespassing (with Tania Katan)

After years of smuggling creativity into the corporate sector without getting busted, Tania Katan has learned that we don’t need to be in a job that is distinctly creative in order to be distinctly creative in our job. In fact, no matter how tedious the task, or how buttoned-up the office environment, we can all learn to conjure imagination anywhere, anytime.

Full of hilarious stories, and wacky, battle-tested exercises for flexing your creative muscles you’ll learn tools and strategies for taking more creative risks and embracing obstacles as an opportunity to accelerate growth.

Recorded live at Business of Software Conference USA 2018, in Boston MA.

For more great talks from expert speakers, go to businessofsoftware.org/videos

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Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the f...

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Ep. 114 How to Hire an Agency (with Lucy Heskins)

Ep. 114 How to Hire an Agency (with Lucy Heskins)

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.

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Ep 113: Mergers and Acquisitions (with Christopher Moore)

Ep 113: Mergers and Acquisitions (with Christopher Moore)

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16 Marras 202236min

Ep 112 Are You Recession Ready?

Ep 112 Are You Recession Ready?

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited hi...

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Ep 111 JTBD in your Copy (with Claire Suellentrop)

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very li...

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Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins

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Ep 109 Customer Centered Innovation (with Tony Ulwick)

Ep 109 Customer Centered Innovation (with Tony Ulwick)

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for...

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Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf i...

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