Ep 33: What To Do About Your Audience’s Real Roadmap Questions (with Rich Mironov)

Ep 33: What To Do About Your Audience’s Real Roadmap Questions (with Rich Mironov)

Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant stakeholders. One major challenge is that your stakeholders DO NOT WANT the same things. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. Rich explains some approaches to help you understand and manage a roadmap’s stakeholders so that your products and customers are prioritized over the requirements of other stakeholders.

Recorded live at Business of Software Conference USA 2018 in Boston, MA

For more great talks, visit businessofsoftware.org/videos

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Ep. 114 How to Hire an Agency (with Lucy Heskins)

Ep. 114 How to Hire an Agency (with Lucy Heskins)

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.

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Ep 113: Mergers and Acquisitions (with Christopher Moore)

Ep 113: Mergers and Acquisitions (with Christopher Moore)

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16 Marras 202236min

Ep 112 Are You Recession Ready?

Ep 112 Are You Recession Ready?

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited hi...

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Ep 111 JTBD in your Copy (with Claire Suellentrop)

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very li...

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Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

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Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins

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Ep 109 Customer Centered Innovation (with Tony Ulwick)

Ep 109 Customer Centered Innovation (with Tony Ulwick)

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Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

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Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf i...

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