Ep 54 Hiring a Head of Product (with Rich Mironov)

Ep 54 Hiring a Head of Product (with Rich Mironov)

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy.

But it’s hard to hire a Head of Product. We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors.

Rich Mironov wrote The Art of Product Management and is a voice for the scrappy entrepreneur in all of us. In this talk from BoS USA Online, he looks at the important aspects of product leaders:

  • Organizing the product organization.
  • Cross-functional leadership.
  • Building what users actually need.

Recorded at Business of Software Conference USA Online 2020.

For more great videos from BoS, visit businessofsoftware.org/videos

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Ep 115 Autobooks Connecting Sales with Marketing (with Derik Sutton and Kyle Bazzy)

In our upcoming BoS USA conference in Raleigh NC on 2-4 October, we're doing a really interesting afternoon digging into a case study with the great folks at Autobooks. Mark sits down with to of the f...

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Ep. 114 How to Hire an Agency (with Lucy Heskins)

Ep. 114 How to Hire an Agency (with Lucy Heskins)

Mark Littlewood talks to Oh Blimey's founder Lucy Heskins about how you can/should hire an agency.

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Ep 113: Mergers and Acquisitions (with Christopher Moore)

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Ep 112 Are You Recession Ready?

Ep 112 Are You Recession Ready?

Jason Cohen of WP Engine fame introduced Mark to Jonathan Slain at Recession.com earlier this year. He and the WP Engine team work with Jonathan and found he is a pretty interesting guy. We invited hi...

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Ep 111 JTBD in your Copy (with Claire Suellentrop)

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very li...

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Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Ep 110 The Lost Art of Meaningful Content (with Dave Collins)

Stand up against the pointless content that only distracts or overwhelms you, with Dave Collins

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Ep 109 Customer Centered Innovation (with Tony Ulwick)

Ep 109 Customer Centered Innovation (with Tony Ulwick)

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for...

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Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Ep 108 - Things I Wish I’d Known Before Selling My SaaS Business (with Jon Hainstock)

Mark Littlewood talks to Quiet Light's Jon Hainstock about selling a SaaS Business. Meet the Quiet Light team at Business of Softwares ONLINE Jobs to be Done Conf on 8 June and at the IN-PERSON conf i...

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