InTransition 94: Understanding your audience with Virginia Haussegger

InTransition 94: Understanding your audience with Virginia Haussegger

Initially aired in January 2017, today we hear Virginia Haussegger, highly regarded Australian journalist and champion for women's rights, discuss the importance of understanding your audience and using that knowledge to communicate from their perspective. With three decades experience in presenting for Nine, Seven and the ABC, Virginia is no stranger to audience-centric communication, having built a strong reputation for her approach to news broadcasting. In this podcast they discuss: The Order of Australia Dramatic changes in the news media The post-truth world How narrowcasting can be bad for the consumer Everyone needs to be a communicator, not just the comms team The continued use of formal language and jargon in government The first question you should ask at a press conference Understand your audience – stand in their shoes Find contentgroup on Facebook, LinkedIn and Twitter. Read more about best industry practices from our blog and weekly newsletter.

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Jaksot(253)

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

EP#108: Let’s Talk Crisis Communications – with Tess Salmon

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manage...

17 Touko 202132min

EP#107: How to explain communications – with Merrin Fabre

EP#107: How to explain communications – with Merrin Fabre

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the cor...

3 Touko 202139min

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us f...

19 Huhti 202129min

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

11 Huhti 202147min

EP#104: Agile Delivery – with Sonia Irwin

EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

5 Huhti 202145min

EP#103: Communicate from the COCKPIT – with Chris Huet

EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

22 Maalis 202144min

EP#102: Communicating with Action – with Barbara Tversky

EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

10 Maalis 202137min

EP#101: The rise of Generation Z – with Anya Dua

EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

28 Helmi 202135min

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