GovComms: The Future of Government Communication15 Elo 2017

InTransition 124: Alison Wright on crisis management at the NGA

This week on InTransition we speak with Alison Wright, Assistant Director of the National Gallery of Australia and all-round strategic marketing and communications guru. Join us in this funny and frank account of her career and lessons learned as Alison delves into how she’s navigated turbulent times at the NGA, and why her straight-shooting style works. "I think that we deploy enormous filters [in our professional lives], I see it every day, and I've seen it all throughout my career. I do not do is deploy those filters... I'm simply not interested in the filter because it's cutting out a lot of time, but also, it doesn't enable a truth telling environment.” Alison’s career spans 20 years, from working as a journalist in regional Australia to leading the ABC’s Sydney newsroom, embracing PR in China and starting as the Head of Communication at the peak of an international scandal at the NGA. Alison talks managing the message, why permission to fail is a must, the switch from journalism to “the dark side” and her perpetual fear of being like everyone else. Also in this episode: When to cut the BS and get to the point; When complete transparency is the best way to work with the media; The one thing all public servants should remember to make themselves a better worker; and Why the best time to step into a communications role may be when they’re “knee-deep in it”. What is content communication? It is a strategic, measurable, and accountable business process that relies on the creation, curation, and distribution of useful, relevant, and consistent content. The purpose is to engage and inform a specific audience in order to achieve a desired citizen and/or stakeholder action. That is the practise and the process of content communication.

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EP#108: Let’s Talk Crisis Communications – with Tess Salmon

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to a highly experienced media adviser and communications professional, Tess Salmon. Tess is currently the General Manage...

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EP#107: How to explain communications – with Merrin Fabre

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to strategic communication adviser, change manager and project manager Merrin Fabre. Merrin is currently leading the cor...

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EP#106: The Essential Tool: Social Media – with Francesco Di Costanzo

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the President of PA Social, Italy’s National Association for ‘new communication’, Francesco Di Costanzo. Joining us f...

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EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele. Joining us from Queensland, Sharyn is an ...

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EP#104: Agile Delivery – with Sonia Irwin

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin. Sonia has worked in Canberra for over...

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EP#103: Communicate from the COCKPIT – with Chris Huet

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet. Chris is based here in the Nation’s Capital where he works as a...

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EP#102: Communicating with Action – with Barbara Tversky

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky. Currently located in New York, Barbara is a Professor of Psychology at Col...

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EP#101: The rise of Generation Z – with Anya Dua

On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua. Living in Miami Florida, Anya is the youngest guest to...

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