122 - Deep Dive: Pricing Creativity — with Blair Enns

122 - Deep Dive: Pricing Creativity — with Blair Enns

If you’ve followed us for a while, then you’ve probably heard the name Blair Enns a few times. Blair is a business consultant, speaker and author of the acclaimed book, The Win Without Pitching Manifesto. And if you were to ask Chris Do what one book you should read is, it would be that one. We’ve had Blair on the show before, but we wanted to share this deep dive livestream with you because it’s filled with invaluable information. The insights that Blair shares and the perspective he offers is unmatched. You can actually hear Chris’s giddiness during their conversation. They cover a lot of ground in this talk. Discussing things like specializing vs generalizing, how to measure the value you bring to the table, pricing the client not the job and, of course, value based pricing. But the best part is that these are universal business concepts. You’ll find them everywhere outside of the creative industry, but Blair does a fantastic job of contextualizing them for people like us—the creative professional. We suggest listening to the episode once, all the way through. Then on another day, listen to it again. But this time, take notes. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(436)

Build a Business You Love w/ Marie Forleo | Ep 432

Build a Business You Love w/ Marie Forleo | Ep 432

In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dan...

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6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cann...

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Why Process is Better Than AI w/ Scott Clum | Ep 430

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25 Huhti 31min

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Personal Brand vs Reputation w/ Matt Essam | Ep 429

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Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

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15 Huhti 22min

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

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Stop Doing Everything w/ Mo Ismail | Ep 426

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Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

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Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram ...

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