133 - Brand Strategy and Advertising — with Tim Maleeny

133 - Brand Strategy and Advertising — with Tim Maleeny

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advertising is also thrilling. You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives. In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas. He also writes mystery novels. Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over. As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate. If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(436)

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intu...

18 Maalis 15min

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture...

11 Maalis 18min

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help ...

4 Maalis 11min

How to Build a Standout Brand w/ Mo Ismail | Ep 421

How to Build a Standout Brand w/ Mo Ismail | Ep 421

In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to...

25 Helmi 42min

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinctio...

18 Helmi 55min

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required t...

11 Helmi 59min

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing...

4 Helmi 1h 10min

Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creat...

31 Tammi 13min

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