161 - What is Primal Branding? — with Patrick Hanlon

161 - What is Primal Branding? — with Patrick Hanlon

The concept of branding has been around since the dawn of human existence. It is hard-wired into us. Or as Patrick Hanlon refers to it: it’s our primal code. Patrick Hanlon is what many in the creative advertising world call the OG of branding. He is the founder and CEO of primalbranding.co, an acclaimed branding group with an impressive roster of Fortune 100 companies. Patrick also authored a book of the same name (Primal Branding) that has become required reading for the marketing departments of hugely successful companies like Google. In this episode, Patrick and Chris discuss this fascinating perspective of branding as an innate, definitive, and predictive concept. One that connects directly to what it means to be human. If you are a student of branding, then study this conversation. Patrick shares his branding insights and provides excellent examples along the way. Sponsored by Skillshare - https://skillshare.com/futur Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(446)

How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and ...

15 Heinä 21min

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to f...

8 Heinä 7min

How to Attract What You Want w/ Jodie Cook | Ep 440

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What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practica...

1 Heinä 15min

How to Close Clients as the Underdog w/ Chris Do | Ep 439

How to Close Clients as the Underdog w/ Chris Do | Ep 439

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...

24 Kesä 16min

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick...

17 Kesä 34min

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watchi...

10 Kesä 27min

How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

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Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to foundi...

3 Kesä 32min

Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather tha...

27 Touko 15min

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