183 - What makes something valuable? — with Ron Baker

183 - What makes something valuable? — with Ron Baker

Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing. Throughout history, value has always tied itself to labor. These many work hours cost this many dollars, also known as billable hours. The counter to this method is value-based pricing. This thing costs this many dollars because it is valuable to you. So, which is correct? Which is fair? In this episode, Ron and Chris dive deep into value, pricing, and the relationship between the two. Ron shares some great stories that clearly illustrate why value is determined by the utility it provides the consumer. They also discuss the concept of subscription-based pricing and why that model may find its way into everything from cars to creative services. Sponsored by BetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach...

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Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402

Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402

In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective reali...

4 Joulu 20251h 23min

The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401

The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401

In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how s...

29 Marras 20251h 7min

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In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and...

27 Marras 20251h 32min

Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400

Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400

In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and ...

22 Marras 20251h 24min

Unlocking Your Higher Self w/ Jay Brown | Ep 399

Unlocking Your Higher Self w/ Jay Brown | Ep 399

In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Ph...

20 Marras 20251h 23min

What Grief Teaches Us About Love w/ Jule Kim | Ep 398

What Grief Teaches Us About Love w/ Jule Kim | Ep 398

In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it ...

15 Marras 20251h 28min

The Business of Creative Leadership w/ Geoff Cook | Ep 397

The Business of Creative Leadership w/ Geoff Cook | Ep 397

In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY,...

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