247 - 5 Core Business Principles, Part 3

247 - 5 Core Business Principles, Part 3

In our final discussion on the 5 Core Business Principles, Mo Ismail returns to talk to Chris about Attraction Marketing. In todays world, few people are looking at your social profiles by random chance. They’re looking to see who you are, and what you’ve done. One of the strongest way you can attract potential clients is to use those profiles to demonstrate your skills and knowledge in your area of expertise. That way you’re not just building an audience, you’re building trust. In this episode, Mo and Chris talk about a couple of different approaches to creating content and building value to attract the perfect person into your ecosystem. While you may start your career working in a more transactional way, using your time to create trust and expertise through content creation will help establish your personal brand and create an environment where, as Seth Godin say’s, you can “turn strangers into friends, and friends into customers”. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(437)

Leading the Client Journey w/ Mikon van Gastel | Ep 433

Leading the Client Journey w/ Mikon van Gastel | Ep 433

Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "...

13 Touko 19min

Build a Business You Love w/ Marie Forleo | Ep 432

Build a Business You Love w/ Marie Forleo | Ep 432

In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dan...

6 Touko 36min

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cann...

29 Huhti 18min

Why Process is Better Than AI w/ Scott Clum | Ep 430

Why Process is Better Than AI w/ Scott Clum | Ep 430

Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, ...

25 Huhti 31min

Personal Brand vs Reputation w/ Matt Essam | Ep 429

Personal Brand vs Reputation w/ Matt Essam | Ep 429

In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals ...

22 Huhti 19min

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Overcoming the Fear of Speaking Up w/ Jule Kim | Ep 428

Chris Do and Jule Kim explore the hidden costs of holding back and the profound impact of saying exactly what you think. Many professionals struggle to speak up due to cultural conditioning, fear of j...

15 Huhti 22min

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Stop Selling Services, Sell Value w/ Chris Do | Ep 427

Many creative professionals detest sales because they focus on selling services rather than tangible business value. Chris Do unpacks the five biggest lessons from Kevin Daly's book, Socratic Selling,...

8 Huhti 13min

Stop Doing Everything w/ Mo Ismail | Ep 426

Stop Doing Everything w/ Mo Ismail | Ep 426

Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" fram...

1 Huhti 14min

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