The Futur with Chris Do19 Heinä 2023

250 - Have People Lining Up To Do Business With You — with Daniel Priestley

It’s common sense to think “I have a business. I should sell as much of my product to as many people as I can”. So why do companies, like Rolex or Ferrari, make so much money by limiting the amount of product that they sell? Why would anyone throw up road blocks in front of their own potential customers? And why is creating tension in the supply and demand equation a way to get people to want to buy from you? Daniel Priestley returns to talk with Chris about his concept of being “Oversubscribed”. Daniel asserts that many marketers have forgotten the number one rule of marketing - An imbalance in supply and demand sets both the price and the profit of a product. An “oversubscribed” business, then, is simply one that has limited or constrained supply, and there are more people that want that supply than is available. Daniel argues that you can create this tension between supply and demand by creating an official capacity, make sure people know what it is, and understand that it’s in hot demand. But that’s just simple supply and demand, right? Well, yes, but Daniel is going to take you through some of his methods for artificially creating the tension between supply and demand, so that you can get your business to the point of being oversubscribed. He’ll discuss the three ingredients you need to get people to buy, why “signal collecting” is so important, and the five phases of a bullet proof campaign. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(456)

The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452

Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar o...

23 Syys 28min

Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451

Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desir...

16 Syys 30min

Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450

Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behin...

9 Syys 25min

Know When to Quit w/ John Lee | Ep 449

John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales traini...

2 Syys 27min

Scaling A Solo Creative Business w/ Matt Essam | Ep 448

Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that ...

26 Elo 44min

Stop Studying, Start Learning w/ Justin Sung | Ep 447

Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they lear...

19 Elo 34min

Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446

Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million follo...

12 Elo 42min

The Psychology of Personal Style w/ Kimberly Parry | Ep 445

Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psych...

5 Elo 38min