292 - The End of the Billable Hour - With Tim Williams

292 - The End of the Billable Hour - With Tim Williams

Beyond Time Sheets In this episode, host Chris Do features a deep dive into the transformation of pricing and positioning strategies within the advertising and professional services industries, guided by insights from Tim Williams, founder of Ignition Consulting Group. Williams discusses the flawed nature of hourly billing and advocates for a value-based pricing model that focuses on the outputs or results rather than the inputs or time spent. He highlights how agencies can innovate by developing a product mindset, shedding light on the necessity of adapting to changes brought by AI and market demands. The discussion also explores the idea of agencies investing in or partnering with brands, shifting towards a model where creative services are productized, thereby solving specific client problems. Williams emphasizes the importance of agencies moving away from traditional billing methods to embrace a future where they price based on value delivered, not hours worked. Check out today's guest, Tim Williams: ➤ Website | LinkedIn | Book | Blog Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Truth About Billion-Dollar Success - With Tom Bilyeu (Part 1) | Episode 340

The Truth About Billion-Dollar Success - With Tom Bilyeu (Part 1) | Episode 340

In this episode, I sit down with entrepreneur and impact-driven business leader Tom Bilyeu to discuss the journey from startup to billion-dollar exit and the deeper personal costs of ambition. Tom ope...

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The Truth About Niching Down - With Chris Do | Episode 339

The Truth About Niching Down - With Chris Do | Episode 339

In this episode, I challenge the common belief that you need to niche down to succeed. Many creatives look at artists like Post Malone, who seamlessly transitions across genres, and assume they can do...

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Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338

Build, Test, Scale, Repeat - With Hamlet Azarian | Episode 338

In this episode, I’m joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-dri...

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Empathy in Business: Nice or Necessary? - With Maria Ross | Episode 337

Empathy in Business: Nice or Necessary? - With Maria Ross | Episode 337

In this episode, I sit down with Maria Ross, an author, speaker, and empathy advocate, to explore the power of empathy in leadership, branding, and creative work. We unpack the two types of empathy—co...

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Risk, Failure & Growth: The Truth About Entrepreneurship - With Mike & Kass Lazerow | Episode 336

Risk, Failure & Growth: The Truth About Entrepreneurship - With Mike & Kass Lazerow | Episode 336

In this episode, I sit down with Mike and Kass Lazerow—serial entrepreneurs, business partners, and husband-and-wife duo—to discuss the realities of entrepreneurship, leadership, and working together ...

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Vulnerability Meets Growth Strategies - With Eric Siu | Episode 335

Vulnerability Meets Growth Strategies - With Eric Siu | Episode 335

In this engaging crossover episode, I join forces with Eric Siu’s Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands an...

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Unlocking Your Storytelling Superpower - With Andrea Sampson | Episode 334

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In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her j...

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Leader or Follower? - With Chris Do | Episode 333

Leader or Follower? - With Chris Do | Episode 333

In this solo episode, Chris Do examines the dynamics of leadership and followership, exploring how clearly defined roles can create healthier relationships in teams, families, and businesses. Chris sh...

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