Bhavana Smith, chief client officer
Usually when you hear about consultancies in the marketing and advertising space these days, it’s in the context of them luring talent away from agencies or making full blown acquisitions. But last year when MediaCom was looking to hire a new chief client officer, it went right into the lion’s den. In hiring Bhavana Smith, a six-and-a-half year Accenture vet, the WPP media network is seeking to burnish its digital transformation capabilities—and take a page from the consultancy playbook.
30 Touko 201928min
Rishad Tobaccoawala, chief growth officer, Publicis
Rishad Tobaccowala, who has logged nearly four decades at Publicis, joins the podcast to discuss, well, a little bit of everything. In a conversation that kicks off by unpacking Publicis’s recent announcement that it will be acquiring data marketing juggernaut Epsilon, Rishad breaks down the industry from his own unique vantage point as someone who has spent time in creative, digital and media. We discuss how the holding company model is being forced to evolve and what it means to be a brand in 2019. And we get into what growth means to him both as a chief growth officer and as a human being. Stick around and you might pick up a few life hacks.
24 Touko 201944min
DDB’s Keith Reinhard: ‘Betty Crocker was my first pin-up girl’
In this week’s Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literally--at Leo Burnett’s offices and the inside story of the “Big Bang” merger that created Omnicom (and why he had to keep changing rooms at The Palace Hotel.) Reinhard also discusses his admiration for Bill Bernbach, who he calls “the Picasso of the business," and tells us where he sees the ad industry going in the future.
17 Touko 201938min
Peter McGuinness, CMO of Chobani
Peter McGuinness wasn’t always a yogurt guy. Before joining Greek yogurt brand Chobani in 2013, he had a career in ad agencies. On this episode of the podcast, he discusses making the transition to the brand side, and the fresh self-awareness that brought him. He describes working for a brand with purpose and how Chobani is grappling with the current dip in U.S. yogurt sales as more alternatives come to market.
9 Touko 201936min
Alex Magnin, Giphy head of revenue
People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless videos. Giphy’s Alex Magnin who claims to net in the ballpark of 10 percent of the search traffic of Google, joins the podcast today to discuss all things GIF and messaging, what it looks like from an advertising and branded content perspective, plus what the most popular GIF search terms are. (Hint: They might just restore your faith in humanity!)
3 Touko 201932min
Shelly Lazarus, chairman emeritus, Ogilvy
Our conversation with Shelly Lazarus, Ogilvy’s chairman emeritus, covered a lot of ground—from what it was like to be a woman ad exec in the 1970s to today’s #MeToo movement to where holding companies are going in the future.
25 Huhti 201948min
Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners
Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this summer to pick up the prestigious Lion of St. Mark, rewarding a career filled with creative triumphs, including, most famously, the “Got Milk?” campaign. Goodby joins the podcast to discuss career highs and lows, his philosophy of openness, his favorite David Ogilvy story, his next chapter and more.
18 Huhti 201931min
Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor
Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she’s improved upon it. “In a way, when I take care of my skin, it’s a connection to my grandmother,” she says. She also weighs in on her ideal breakfast, what to do with your privilege and the enduring legacy of New Edition.
10 Huhti 201935min
