Marketer's Brief
Ad Age Insider4 Maalis 2019

Marketer's Brief

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could be good for ad agencies.

Jaksot(190)

Bonnie Kintzer, Trusted Media Brands

Bonnie Kintzer, Trusted Media Brands

When Bonnie Kintzer became president and CEO of Trusted Media Brands in 2014, it was still called the Reader's Digest Association. Job number one became bolstering the brand, reviving it financially a...

3 Touko 201837min

Hanya Yanagihara, novelist and T Magazine editor

Hanya Yanagihara, novelist and T Magazine editor

For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times' lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but ...

26 Huhti 201840min

Intermarkets' Erik Requidan

Intermarkets' Erik Requidan

Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And ...

19 Huhti 201838min

Intel's Alyson Griffin

Intel's Alyson Griffin

Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intell...

13 Huhti 201833min

Patch CEO Warren St. John

Patch CEO Warren St. John

Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the ...

5 Huhti 201840min

Forbes' Randall Lane

Forbes' Randall Lane

Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in Dec...

29 Maalis 201831min

Bleacher Report CEO Dave Finoccio

Bleacher Report CEO Dave Finoccio

March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this e...

22 Maalis 201833min

Hearst's Troy Young

Hearst's Troy Young

It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esqui...

15 Maalis 201833min

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