Marketer's Brief
Ad Age Insider12 Maalis 2019

Marketer's Brief

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.

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Wendy Clark and Ari Weiss

Wendy Clark and Ari Weiss

It's been just under two years since DDB brought Wendy Clark — a former top marketer at Coca Cola — on board as its North American CEO. And it's been just under one year since she brought on Ari Weiss...

8 Joulu 201755min

Adam Moss

Adam Moss

The New York Magazine editor is Ad Age's Editor of the Year — and the title he's edited since 2004 is the Magazine of the Year. Today he sits down with Ad Age editor Brian Braiker to discuss his time ...

3 Joulu 201741min

Michael Rothman

Michael Rothman

The CEO and co-founder of Fatherly, a New York City-based media start-up that caters to millennial dads, is himself not a father. Rather Rothman, whose last gig was as Thrillist's first business-side ...

22 Marras 201743min

Michael Kuntz

Michael Kuntz

The senior vice president of digital revenue at USA Today Network sits down with Ad Age editor Brian Braiker to discuss Gannett's local play, working with Facebook Instant Articles and Google AMP, USA...

10 Marras 201743min

Kay Hsu

Kay Hsu

As the global Instagram lead at Facebook Creative Shop, Kay is tasked with getting brands to adopt the Instagram Stories format. She discusses the challenges and opportunities brands see with the prol...

27 Loka 201738min

Neil Vogel

Neil Vogel

Since 2014, Neil Vogel has led the transition of About.com into Dotdash. Under his stewardship, the IAC-owned company has gone from an all-things-to-all-people approach to a publisher of discrete, foc...

20 Loka 201734min

Jonah Disend

Jonah Disend

Jonah Disend is CEO and founder of Redscout, a branding a product development company with clients like Gatorade and Domino's that he founded in his New York apartment in 2000. We talk about how his l...

12 Loka 201732min

Where Creativity Meets Strategy

Where Creativity Meets Strategy

Alain Sylvain is the founder and CEO of Sylvain Labs, an innovation and brand design consultancy. We talk about his background and the lack of diversity in media and marketing, his failures and his si...

6 Loka 201728min

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