Bhavana Smith, chief client officer
Ad Age Insider30 Touko 2019

Bhavana Smith, chief client officer

Usually when you hear about consultancies in the marketing and advertising space these days, it's in the context of them luring talent away from agencies or making full blown acquisitions. But last year when MediaCom was looking to hire a new chief client officer, it went right into the lion's den. In hiring Bhavana Smith, a six-and-a-half year Accenture vet, the WPP media network is seeking to burnish its digital transformation capabilities—and take a page from the consultancy playbook.

Jaksot(191)

The latest ad law news

The latest ad law news

Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new 'Made in the USA,' ad regulations and what to expect at the FTC if Democrats...

16 Heinä 202035min

Mark Robinson

Mark Robinson

The author of "Black on Madison Avenue" talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.

10 Heinä 202050min

Taking Latin-inspired creative to the mainstream

Taking Latin-inspired creative to the mainstream

Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls fo...

2 Heinä 202040min

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Justin Billingsley has one hell of a Lego set. Publicis Groupe's first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the h...

25 Kesä 202042min

Behind the AP's new marketing push

Behind the AP's new marketing push

Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also di...

18 Kesä 202039min

There's no mistaking Leeann Leahy

There's no mistaking Leeann Leahy

Portland Maine's Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.

11 Kesä 202038min

Auto marketing during the pandemic

Auto marketing during the pandemic

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore ...

4 Kesä 202034min

The pandemic paradox

The pandemic paradox

Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens ...

28 Touko 202037min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
ootsa-kuullut-tasta-2
rss-ootsa-kuullut-tasta
tervo-halme
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
rss-vaalirankkurit-podcast
otetaan-yhdet
rss-hyvaa-huomenta-bryssel
rss-raha-talous-ja-politiikka
rss-sinivalkoinen-islam
the-ulkopolitist
rss-kaikki-uusiksi
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
aihe
rss-50100-podcast
rss-girls-finish-f1rst