Richard Edelman, president and CEO, Edelman
Ad Age Insider3 Heinä 2019

Richard Edelman, president and CEO, Edelman

According to a global survey of more than 25,000 respondents, consumer trust in brands is down across the board — and expectations of social responsibility from brands is up. That is the core takeaway from the 2019 Edelman Trust Barometer Special Report, released last week. Richard Edelman joins the podcast to discuss this crisis of brand trust and opportunities for companies. We talk about what his clients increasingly want from him as he evolves his own business—the largest PR firm in the world--to include more advertising capabilities. We also get a little personal and discuss what it's like running an independent family-owned company that was started by his father, Daniel J. Edelman. Plus he describes a visit from Orville Redenbacher.

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Forbes' Randall Lane

Forbes' Randall Lane

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29 Maalis 201831min

Bleacher Report CEO Dave Finoccio

Bleacher Report CEO Dave Finoccio

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22 Maalis 201833min

Hearst's Troy Young

Hearst's Troy Young

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15 Maalis 201833min

360i's Sarah Hofstetter

360i's Sarah Hofstetter

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8 Maalis 201834min

Po.et CEO Jarrod Dicker

Po.et CEO Jarrod Dicker

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1 Maalis 201841min

Pop-Up Magazine's Chas Edwards

Pop-Up Magazine's Chas Edwards

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22 Helmi 201825min

Aardman's Heather Wright

Aardman's Heather Wright

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14 Helmi 201830min

HP's Antonio Lucio

HP's Antonio Lucio

There's a lot of talk in the marketing and advertising industries about diversity — but not a ton of walking. Antonio Lucio is one of the walkers. Lucio talks about his diversity drive on today's podc...

7 Helmi 201840min

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