Mark Penn, chairman and CEO of MDC Partners
Ad Age Insider26 Syys 2019

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became its CEO in the process. Six months in, we take a look at what the polarizing pollster has been up to (both in the agency world and the political sphere), what he's learned and where he's taking the holding company.

Jaksot(185)

Marketing Trends of 2025 so far, with Tim Nudd

Marketing Trends of 2025 so far, with Tim Nudd

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...

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Introducing Ad Age Insider

Introducing Ad Age Insider

Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and bra...

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Why Rick Astley is never gonna give up snacks or drums

Why Rick Astley is never gonna give up snacks or drums

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

16 Joulu 202039min

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral

11 Joulu 202041min

Behind Hendrick's Gin's quirky ad approach

Behind Hendrick's Gin's quirky ad approach

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has incl...

3 Joulu 202029min

Behind Calm's unexpected Election Night win

Behind Calm's unexpected Election Night win

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN's "Key Race" alert...

24 Marras 202028min

How Activision Blizzard found success amid a global pandemic

How Activision Blizzard found success amid a global pandemic

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esport...

19 Marras 202032min

How streaming news channels made their mark in the 2020 election

How streaming news channels made their mark in the 2020 election

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state...

12 Marras 202022min

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