Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role
Justin Billingsley has one hell of a Lego set. Publicis Groupe’s first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company’s Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, composed of 650 people in 39 countries customized specifically to the automaker’s needs.
25 Kesä 202042min
Behind the AP’s new marketing push
Julie Tucker, global marketing director for the Associated Press, on the news wire service’s new marketing and what separates it from the ‘Truth’ campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.
18 Kesä 202039min
There’s no mistaking Leeann Leahy
Portland Maine’s Via agency CEO talks about the moral renaissance, directing a commercial with Jim Perdue via iPhone, her Catholic school education and the disco ball in her home.
11 Kesä 202038min
Auto marketing during the pandemic
Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it’s here to stay. Plus, she shares management tips she learned while working in Japan.
4 Kesä 202034min
The pandemic paradox
Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens up.
28 Touko 202037min
Marketing cannabis during the pandemic
Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco’s strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.
22 Touko 202043min
Finding creative inspiration in a pandemic
Goodby, Silverstein & Partners’ Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has opened up new avenues of inspiration.
15 Touko 202038min
Behind the e-commerce surge
Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-commerce surge and whether or not it’s sustainable. She also talks about her career journey and why she took this job after previous stints at 360i and Comscore. And, Sarah shares some personal tips on how to stay calm during the pandemic.
5 Touko 202032min
