Marketing cannabis during the pandemic
Ad Age Insider22 Touko 2020

Marketing cannabis during the pandemic

Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco's strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.

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Auto marketing during the pandemic

Auto marketing during the pandemic

Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore ...

4 Kesä 202034min

The pandemic paradox

The pandemic paradox

Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens ...

28 Touko 202037min

Finding creative inspiration in a pandemic

Finding creative inspiration in a pandemic

Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has...

15 Touko 202038min

Behind the e-commerce surge

Behind the e-commerce surge

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-c...

5 Touko 202032min

Brian Braiker, former editor, Ad Age

Brian Braiker, former editor, Ad Age

Today's podcast guest is, well, me. After three wonderful, challenging, intense, stressful and exhilarating years, I'm sad to say I'm parting ways with this iconic institution. Friday was my last day....

20 Huhti 202048min

Jason DeLand, founding partner, Anomaly

Jason DeLand, founding partner, Anomaly

Ad Age is working from home, just like you. As the coronavirus has become the new reality for all of us, Jason DeLand has some thoughts about the likely lasting implications of the pandemic on all asp...

8 Huhti 202038min

Nick Kokonas, author and restaurateur

Nick Kokonas, author and restaurateur

The U.S. restaurant industry is in a grim predicament, particularly high-end, dine-in restaurants that can't be open as the coronavirus pandemic grinds on. Chicago-based restaurant executive Nick Koko...

2 Huhti 202026min

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