Behind the AP's new marketing push
Ad Age Insider18 Kesä 2020

Behind the AP's new marketing push

Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.

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Rishad Tobaccoawala, chief growth officer, Publicis

Rishad Tobaccoawala, chief growth officer, Publicis

Rishad Tobaccowala, who has logged nearly four decades at Publicis, joins the podcast to discuss, well, a little bit of everything. In a conversation that kicks off by unpacking Publicis's recent anno...

24 Touko 201944min

DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl'

DDB's Keith Reinhard: 'Betty Crocker was my first pin-up girl'

In this week's Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Worldwide, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literall...

17 Touko 201938min

Peter McGuinness, CMO of Chobani

Peter McGuinness, CMO of Chobani

Peter McGuinness wasn't always a yogurt guy. Before joining Greek yogurt brand Chobani in 2013, he had a career in ad agencies. On this episode of the podcast, he discusses making the transition to th...

9 Touko 201936min

Alex Magnin, Giphy head of revenue

Alex Magnin, Giphy head of revenue

People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless vide...

3 Touko 201932min

Shelly Lazarus, chairman emeritus, Ogilvy

Shelly Lazarus, chairman emeritus, Ogilvy

Our conversation with Shelly Lazarus, Ogilvy's chairman emeritus, covered a lot of ground—from what it was like to be a woman ad exec in the 1970s to today's #MeToo movement to where holding companies...

25 Huhti 201948min

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this sum...

18 Huhti 201931min

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she's improved upon it. "In a way, when I take care of my skin, it's a connection to my grandmother," ...

10 Huhti 201935min

Alicia Hatch, CMO, Deloitte Digital

Alicia Hatch, CMO, Deloitte Digital

Deloitte Digital is one of the world's 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world's second-largest digital network, behind rival Accenture Interactive. Hatch join...

4 Huhti 201938min

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