Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role
Ad Age Insider25 Kesä 2020

Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

Justin Billingsley has one hell of a Lego set.

Publicis Groupe's first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company's Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, composed of 650 people in 39 countries customized specifically to the automaker's needs.

Jaksot(185)

Ad Block: Joan CCO Jaime Robinson on knitting

Ad Block: Joan CCO Jaime Robinson on knitting

Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, "like the lady in Rumpelstiltskin." She also reveals her favo...

27 Maalis 201934min

Bryan Yasko, president, Johannes Leonardo

Bryan Yasko, president, Johannes Leonardo

It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of ne...

21 Maalis 201923min

Marketer's Brief

Marketer's Brief

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...

19 Maalis 201930min

Sebastian Tomich, global head of advertising, New York Times

Sebastian Tomich, global head of advertising, New York Times

In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new...

14 Maalis 201943min

Marketer's Brief

Marketer's Brief

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...

12 Maalis 201927min

Ryan Ford, Chief Creative Officer and EVP, Cashmere

Ryan Ford, Chief Creative Officer and EVP, Cashmere

The brand wizards behind Snoop Dogg's career, Cashmere has done work on "Black Panther," "Get Out," "Atlanta" and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, an...

7 Maalis 201943min

Marketer's Brief

Marketer's Brief

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...

4 Maalis 201924min

Ben Lerer, CEO, Group Nine Media

Ben Lerer, CEO, Group Nine Media

Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, accord...

28 Helmi 201951min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-podme-livebox
viisupodi
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
rikosmyytit
the-ulkopolitist
rss-mina-ukkola
linda-maria
radio-antro
rss-vaalirankkurit-podcast
rss-merja-mahkan-rahat
popcorn-with-esko
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-50100-podcast