Marketing the (delayed) Olympics
Ad Age Insider23 Heinä 2020

Marketing the (delayed) Olympics

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.

Jaksot(184)

Bryan Yasko, president, Johannes Leonardo

Bryan Yasko, president, Johannes Leonardo

It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of ne...

21 Maalis 201923min

Marketer's Brief

Marketer's Brief

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...

19 Maalis 201930min

Sebastian Tomich, global head of advertising, New York Times

Sebastian Tomich, global head of advertising, New York Times

In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new...

14 Maalis 201943min

Marketer's Brief

Marketer's Brief

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...

12 Maalis 201927min

Ryan Ford, Chief Creative Officer and EVP, Cashmere

Ryan Ford, Chief Creative Officer and EVP, Cashmere

The brand wizards behind Snoop Dogg's career, Cashmere has done work on "Black Panther," "Get Out," "Atlanta" and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, an...

7 Maalis 201943min

Marketer's Brief

Marketer's Brief

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...

4 Maalis 201924min

Ben Lerer, CEO, Group Nine Media

Ben Lerer, CEO, Group Nine Media

Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, accord...

28 Helmi 201951min

Bob Pittman, CEO, iHeartMedia

Bob Pittman, CEO, iHeartMedia

If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...

21 Helmi 201943min

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