Marketing the (delayed) Olympics
Ad Age Insider23 Heinä 2020

Marketing the (delayed) Olympics

Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.

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Hanya Yanagihara, novelist and T Magazine editor

Hanya Yanagihara, novelist and T Magazine editor

For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times' lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but ...

26 Huhti 201840min

Intermarkets' Erik Requidan

Intermarkets' Erik Requidan

Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And ...

19 Huhti 201838min

Intel's Alyson Griffin

Intel's Alyson Griffin

Last year Intel, the PC maker best known to the wider world for its "Intel Inside" tagline, decided to pivot from being a PC-centric to a data-centric company. It invested heavily in artificial intell...

13 Huhti 201833min

Patch CEO Warren St. John

Patch CEO Warren St. John

Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the ...

5 Huhti 201840min

Forbes' Randall Lane

Forbes' Randall Lane

Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in Dec...

29 Maalis 201831min

Bleacher Report CEO Dave Finoccio

Bleacher Report CEO Dave Finoccio

March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this e...

22 Maalis 201833min

Hearst's Troy Young

Hearst's Troy Young

It's been five years since Troy Young came to Hearst to build out the magazine company's digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esqui...

15 Maalis 201833min

360i's Sarah Hofstetter

360i's Sarah Hofstetter

In this episode of Ad Lib, Sarah Hofstetter, the global CEO of full-service digital-first agency 360i, discusses the agency's new Amazon practice, the future of voice, the best kosher restaurants in C...

8 Maalis 201834min

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