How to not miss the mark in multicultural marketing
Ad Age Insider4 Marras 2020

How to not miss the mark in multicultural marketing

Senior editor Jeanine Poggi and agency reporter Lindsay Rittenhouse, speak with industry leaders Jill Kelly, U.S. chief marketing officer, GroupM, Kimberly Paige, exec VP and chief marketing officer, BET Networks, Soon Mee Kim, chief diversity, equity and inclusion officer and executive VP at Omnicom Public Relations Group, and Tiffany Edwards, global head of diversity and inclusion, Droga5, on how to move multicultural marketing beyond a check box.

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Mira Kaddoura, founder and ECD, Red &. Co.

Mira Kaddoura, founder and ECD, Red &. Co.

Mira Kaddoura grew up in Beirut, where she witnessed war firsthand. With a striking head of frizzy red hair, Kaddoura learned early on how to live life as someone who stands out: The themes of inclusi...

13 Maalis 202034min

Debra Lee, former Chairman and CEO, BET

Debra Lee, former Chairman and CEO, BET

When Debra Lee stepped down as Chairman and CEO of BET in May of 2018, she put a cap on a 32-year run at the network. Today, we talk about her legacy—among other things, she took programming in a new ...

5 Maalis 202046min

Taylor Lorenz, New York Times reporter

Taylor Lorenz, New York Times reporter

Taylor Lorenz covers internet culture and trends for the Gray Lady--memes, yes, but also influencers, TikTok, YouTubers and more. She has a knack for identifying zeitgeisty moments just before they br...

27 Helmi 202037min

Bill Koenigsberg, founder and CEO, Horizon Media

Bill Koenigsberg, founder and CEO, Horizon Media

The founder of the world's largest privately held media company joins us to look back on a career that flourished along with the rise of the modern media agency era. We talk about the explosion of dat...

20 Helmi 202042min

Louisa Wong, COO, Carat

Louisa Wong, COO, Carat

For the first decade of her career, Louisa Wong worked at pioneering digital media outlets in the U.K., starting with CNET and then Skye. Today, as the chief operating officer at Carat, Dentsu Aegis N...

14 Helmi 202036min

Martin Sorrell, S4 Capital

Martin Sorrell, S4 Capital

Today's guest needs no introduction. And yet, over the past 21 months, the financial wizard who built WPP into the world's largest advertising holding company has been busy reintroducing himself as th...

6 Helmi 202057min

Jeff Goodby and Rich Silverstein,  founders of Goodby Silverstein & Partners

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners

Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, worked on four Super Bowl brands this year, including Pepsi, Cheetos, Doritos and SodaStream. The team who created the infa...

30 Tammi 202040min

Amy Astley, editor-in-chief, Architectural Digest

Amy Astley, editor-in-chief, Architectural Digest

In 2016 Astley, a Condé Nast lifer, inherited a stodgy brand and was tasked with brining a fresh voice and new vision to it. Architectural Digest, which turns 100 this month, had hardly any digital pr...

21 Tammi 202035min

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