Nicolas Bidon, CEO, Xaxis
When Nicolas Bidon talks about his business, he talks about becoming an "outcome" media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global pro...
28 Maalis 201939min
Ad Block: Joan CCO Jaime Robinson on knitting
Joan Creative CCO Jaime Robinson keeps both a spinning wheel and a loom in her closet so she can spin yarn and knit blankets and sweaters, "like the lady in Rumpelstiltskin." She also reveals her favo...
27 Maalis 201934min
Bryan Yasko, president, Johannes Leonardo
It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of ne...
21 Maalis 201923min
Marketer's Brief
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...
19 Maalis 201930min
Sebastian Tomich, global head of advertising, New York Times
In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new...
14 Maalis 201943min
Marketer's Brief
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...
12 Maalis 201927min
Ryan Ford, Chief Creative Officer and EVP, Cashmere
The brand wizards behind Snoop Dogg's career, Cashmere has done work on "Black Panther," "Get Out," "Atlanta" and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, an...
7 Maalis 201943min
Marketer's Brief
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...
4 Maalis 201924min
