Don Zapas - Auditing A Potential Client’s Business

Don Zapas - Auditing A Potential Client’s Business

I recently had a meeting with a potential client who described a big problem they were having in their business. But more than that, they provided me with the insight that “most gurus are doing ad audits and sharing them with their audiences,” and while I’ve never viewed myself as one of the “guru types,” I was excited about the idea of a live ad audit of a prospect’s company. The company we will be reviewing is called Don Zapas, which specializes in safety footware. The main issue they are having is getting consistent sales through Facebook. They’ll have 2 or 3 sales come in, they won’t be profitable for a few days, and then they’ll repeat the pattern. Here’s what I found...

#DonZapas #adaudit #Facebookadaudit #businessaudit #ecommercecompany #footsafety #safetyfootware #ROAS #KPIs

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