California Passes Law Requiring Consent for AI Use of Deceased Performers' Likeness

The California Senate has passed AB 1836, a groundbreaking law requiring explicit consent from the estates of deceased performers before their likenesses can be used in AI-generated digital replicas. Backed by SAG-AFTRA, this legislation aims to protect the legacies of late actors and entertainers, ensuring that their digital representations are handled with respect and ethical consideration. This move highlights the importance of maintaining control over how deceased figures are portrayed in an industry increasingly influenced by AI technology.