Philip VanDusen - How to Find Content Ideas

I like to say “Out of feed, out of mind” because content marketing is still very much a numbers game.

The average life cycle of posts are shorter than you think so volume is still king. I myself have been developing content for 6 years now with a newsletter every 2 weeks, a video every Monday, I often go live, etc so I know how it is to sometimes come up a little dry and hit that content wall.

Here are tips on how to develop content and build a system that ensures you’ll never be at a loss again for ideas:
● Don’t fear the spreadsheet; always keep something open for jotting down content ideas, topics you find interesting, or links you come across that can be a springboard for new content ideas later on.
● Don’t pressure yourself to come up with something that’s absolutely original, there’s no such thing.
● Instead of just talking about something that excites you, you can also develop content on things that you think can be improved.
● Soak up content inspiration in conferences; talk about the topics and speakers.
● Capitalize on trends; leverage its search volume and express your own opinion on it.
● Co-opetition over Competition: do cross-interviews with other content producers to ideate and leverage each other for content.
● Be sure to take a stand and add your unique point of view to content you produce because that’s what makes it original.
● Here are 12 different types of content you can produce:
1. Case Studies
2. Educational Posts
3. Reports
4. Interviews
5. Business Management Tips
6. Marketing Ideas
7. Business Development Strategies
8. Trends
9. Reviews
10. Inspirational Material
11. Infographics
12. Question and Answer

Mentioned in this episode:
My Brand Design Masters Guild: www.philipvandusen.com/mastermind
Apple Silicon: https://support.apple.com/en-us/HT211814
Clubhouse Social Audio App: https://www.joinclubhouse.com/
Pablo Picasso’s quote: “Good artists copy, great artists steal.”

Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

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The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.