306 - The Psychology of Scarcity: A Masterclass with Chris Do

306 - The Psychology of Scarcity: A Masterclass with Chris Do

Creating Scarcity for Digital Products: How to Generate Demand In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is seemingly infinite. Drawing on insights from Daniel Priestly, Chris explains the importance of setting hard caps on product availability and the psychological effects of scarcity on consumer behavior. He also shares practical tips for implementing waitlists and enrollment caps to maintain high value and demand for products. Tune in to learn how to effectively market your digital offerings and optimize consumer interest. Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance  Grab your FREE ticket to join Design Camp here! Happening September 10–13. There are 20+ talks you can watch for FREE. But you’ll want to upgrade to the Boss Bundle $88 AUD (about $59 USD) which will get you access to 4 VIP talks (with Chris Do, Paula Scher, Kristy Campbell and James Barnard), live panel discussion, lifetime access to recordings, and over $3000 worth of content. When you use my affiliate link to snag your free ticket and consider upgrading to the Boss Bundle, I earn a small commission. This helps me continue creating awesome free content for you. Thanks in advance for using my affiliate link! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Art of Everyday Innovation w/ Paul Rowan | Ep 396

The Art of Everyday Innovation w/ Paul Rowan | Ep 396

In this episode, Chris Do sits down with Paul Rowan, co-founder of Umbra, to explore the evolution of creativity, design, and entrepreneurial resilience. Paul shares how curiosity from his father’s ha...

8 Marras 20251h 6min

The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

In this episode, Chris Do sits down with entrepreneur and Digital Marketer founder Ryan Deiss to explore how his early ventures shaped a multimillion-dollar business empire and what led to his public ...

6 Marras 20251h 15min

Vision VS Execution in Leadership | Ep 394

Vision VS Execution in Leadership | Ep 394

In this episode, Chris Do explores the constant tension between visionary leadership and operational execution. He breaks down how most leaders naturally lean toward either the CEO archetype — focused...

1 Marras 20255min

How to Master Your Memory w/ Tansel Ali | Ep 393

How to Master Your Memory w/ Tansel Ali | Ep 393

In this episode, Chris Do sits down with Tansel Ali, a four-time Australian Memory Champion, to explore how anyone can train their brain to remember anything — from names and speeches to entire books ...

30 Loka 202556min

The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392

The Art of Arguing Less and Communicating More w/ Jefferson Fisher | Ep 392

In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectivel...

25 Loka 20251h 23min

Why Talent Isn’t Enough w/ Simon Squibb | Ep 391

Why Talent Isn’t Enough w/ Simon Squibb | Ep 391

In this episode, Chris Do sits down with entrepreneur and philanthropist Simon Squibb to explore the imbalance between talent and opportunity. Together, they discuss how people can break through syste...

23 Loka 20251h 43min

How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390

How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390

In this episode, Jodie Cook and Chris Do explore how to think bigger and challenge the invisible limits people set for themselves. Drawing inspiration from The Truman Show, they discuss how individual...

18 Loka 202551min

Rich Brand, Poor Brand w/ David Brier | Ep 389

Rich Brand, Poor Brand w/ David Brier | Ep 389

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from tho...

16 Loka 202559min

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