Data-Driven or Human-Centered? Marketing in 2023 with Kim Storin, CMO of Zayo Group

Data-Driven or Human-Centered? Marketing in 2023 with Kim Storin, CMO of Zayo Group

In this episode with Kim Storin; she sits down to discuss the pressing topics in the marketing world. Exploring the debate between data-driven and human-centered approaches to marketing and shares her perspective as a seasoned CMO, diving into the topic of high CMO turnover rates and the impact it has on companies and the industry as a whole and also sheds light on the relationship between economic turns and market decision making and how it affects the role of a CMO.

Be sure to follow the show to hear from notable CMOs around the world who are challenging the balance of the executive team's impatience and challenging the marketing team to experiment. Get inspired, discover new strategies, and gain insight on rebranding for success

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(15)

Restoring the Wellness Industry: Insights from David Fossas, CMO of Restore Hyper Wellness

Restoring the Wellness Industry: Insights from David Fossas, CMO of Restore Hyper Wellness

In this episode of the CMO Show with Kate Gunning, David Fossas, CMO of Restore Hyper Wellness, spills the tea on how his company became a wellness powerhouse during the pandemic. Fossas credits Resto...

25 Huhti 202331min

You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

You Can't Change the World by Playing it Safe with Hans Schrei of Wunderkeks

In this episode of the CMO Show, host Kate Gunning interviews Hans Schrei, the founder, and CMO of Wunderkeks, a compassionate cookie company with a compassionate twist. Hans shares with us his journe...

18 Huhti 202343min

Learning without a Motive - A Conversation with Megan Lueders, CMO of Silicon Labs

Learning without a Motive - A Conversation with Megan Lueders, CMO of Silicon Labs

Join Kate Gunning in this episode of the CMO Show as she sits down with Megan Lueders, the CMO of Silicon Labs. Megan is a well-known figure in the Austin tech community and shares her insights on the...

11 Huhti 202347min

From Photographer to CMO: Paul D'Arcy's Journey in Marketing

From Photographer to CMO: Paul D'Arcy's Journey in Marketing

In this episode of the CMO Show, Kate Gunning interviews Paul D'Arcy, the CMO of Miro, a virtual whiteboard workspace used by distributed teams for innovation-related work. Paul shares how Miro has gr...

4 Huhti 202336min

The Agile Marketing Mindset with CMO Ana Villegas of Affinipay

The Agile Marketing Mindset with CMO Ana Villegas of Affinipay

In this episode of The CMO Show, host Kate Gunning sits down with Ana Villegas, a seasoned CMO who is known for her agility, resourcefulness, and ability to transform the companies she works in. Ana s...

28 Maalis 202332min

From Agency to Academia: A Marketing Expert's Journey with Chris Aarons Professor of Marketing at UT

From Agency to Academia: A Marketing Expert's Journey with Chris Aarons Professor of Marketing at UT

In this episode, Kate sits down with Chris Aarons, a Professor of Marketing and Strategic Communications at The University of Texas at Austin. Chris has a wealth of experience in marketing, having bee...

21 Maalis 202349min

An Adventurous Take on Marketing with ML Carvahlo, CMO of Portnox

An Adventurous Take on Marketing with ML Carvahlo, CMO of Portnox

In this episode of The CMO Show, Kate Gunning sits down with ML Carvalho, a CMO who is known for her adventurous and innovative approach to marketing. With a passion for exploring new ideas and pushin...

14 Maalis 202336min

Creating a CMO Talent Agency with Elijah May, CMO of Team CMO

Creating a CMO Talent Agency with Elijah May, CMO of Team CMO

In this CMO Show episode, Elijah May discusses finding the fit for both the employer and the marketer. In addition to making him answer his own questions, as a creator of the show, he and host, Kate G...

7 Maalis 202332min

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