
Category Creation, Distribution and Regenerating the Planet with Laura McCord of KeHE
Today, we hear from Laura McCord, the Executive Sustainability Director for KeHE.Laura combines her lifelong passion for the outdoors and nature with her career in grocery and natural products distribution to lead the way in corporate sustainability. She is passionate about conservation and building business practices that reflect and uphold these values.Laura discusses the nuances between the organic movement and the emerging regenerative movement and how we see opportunities to make a bigger impact on reducing chemicals in our food system and building healthier soils. We also explore how categories emerge in the grocery industry. We explore the process of educating both consumers and retailers and how the success of early movers in new categories ultimately depends on brand positioning, quality, pricing, and marketing.We will also learn about KeHE’s new ECOtrade program and the initiatives they are creating in their organization and with their partners. ECOtrade is a new climate initiative that includes four main climate action commitment areas: transportation, energy, waste, and refrigerants. Laura also tells us about CAREtrade.Laura believes in consumers as a powerful force both in the marketplace and in creating positive change in the world.If you are interested in hearing about how distributors and the natural products industry is thinking about important issues in today’s food system, then this will be a great opportunity to learn more.To learn more or get in touch with Laura, please see the links below.Links:https://www.linkedin.com/in/laura-mccord-903ab858/ https://www.kehe.com/ecotrade/ https://www.kehe.com/caretrade/
19 Touko 202227min

Rethinking Commodities and California agriculture in a changing world with Claudia Carter
Our future will be defined by those who understand deeply ingrained systems but have the ability to harness that knowledge, think outside of the box, and free the system to move toward a better model. Few are doing this as well as Claudia Carter. Claudia will take us on a journey from her hometown of Manta, Ecuador to her current role as Executive Director of the California Wheat Commission. In this episode, you will hear how the passion for great food, wheat, and healthy children is changing the way we interface with one of the oldest and most significant crops on the planet. This recording takes us through the complex world of commodity wheat, protein levels, quantitative lab evaluation and beyond. You will learn how the conformity in nutrient composition dictates market pull and price. This helps us to see how the industry has problems using wheats grown outside of conventional systems (both organic and regenerative) and why the market has had a hard time adapting to it despite proof that these crops can often perform beautifully in bakery applications. We discuss the pressures in California from prolonged drought, irrigation access, and the recently passed legislation that is forcing farmers to make some very serious decisions. SGMA (Sustainable Groundwater Management Act) is changing the future of California’s agricultural sector and we hear about what farmers, advocates, and academics are doing to help prevent the land from becoming fallow. Claudia is so passionate about children and we will hear about the Grain to School program she has worked to develop that helps kids connect with grains and grain-based foods from the soil up. Claudia’s zeal for life is infectious and on top of all the incredible things she is doing, she is also pursuing her Ph.D. in Nutrition. It is thrilling to see this union of nutrition, cereal sciences, and industry coming together. Claudia embodies the visionary insight that is needed to build a healthier, more resilient food system. Learn more below: https://www.linkedin.com/in/claudiacarter/ http://californiawheat.org/ https://www.instagram.com/californiawheat/ https://twitter.com/CAWheatComm https://water.ca.gov/programs/groundwater-management/sgma-groundwater-management https://www.plantsciences.ucdavis.edu/people/mark-lundy https://civileats.com/2021/09/10/the-next-chapter-for-farm-to-school-milling-whole-grains-in-the-cafeteria/
29 Huhti 202238min

Water, Life and the Colorado with Tripp Wall
Tripp is a Colorado native with a long history of involvement with water, water rights and conservation. Water is the most important “commodity” on Earth and today we kick off our first of several sessions dedicated to the complex relationship that humans have with this precious resource. Tripp is a student of Axiology which is the philosophical study of value. In this session, we navigate the layers of “value” that are placed on water by society from the perspective of access, purity and scarcity. Tripp has spent his professional career in finance, business, grocery and impact investment. He has also dedicated time to both Western States Water Partnership and the Colorado Wildlife Foundation.https://www.linkedin.com/in/tripp-w-1904195/ https://www.trailheadcap.com/our-team https://foodsystems.colostate.edu/events/colorado-food-summit/speakers/#wall To learn more and sign up for our newsletter, please visit the Regenerative by Design page at: https://snacktivistfoods.com/pages/regenerative-by-design-podcast This podcast brought to you by Snacktivist Inc. We create delicious foods from regenerative ingredients that are soil, water and carbon focused, all while radically impacting human nutrition.
15 Huhti 202248min

Soil, Leadership and Youth with Jason Marmon
Jason Marmon grew up in North Dakota where he experienced the transformation of his community in the midst of oil booms and the rapid development of extraction-based infrastructure. In this episode, you will hear his story. He has a unique perspective on how rural, urban, and Tribal culture are continuously navigating the challenges of modern development and how we should be thinking about the future. Jason was first exposed to the practice of regenerative agriculture after traveling to Brown’s Ranch in North Dakota to make a documentary while he was in college. This experience and resulting friendship with regenerative pioneer Gabe Brown, started him on a lifelong mission that embraces the human need for both sustainable energy and climate impact resource management. To learn more about Jason, his work at US Energy and contributions to the Soil Health Academy, please check out the links below: https://www.linkedin.com/in/jason-marmon/ https://carbonsummit.org/ https://soilhealthacademy.org/team/jason-marmon/ To learn more and sign up for our newsletter, please visit the Regenerative by Design page at: https://snacktivistfoods.com/pages/regenerative-by-design-podcast This podcast brought to you by Snacktivist Inc. We create delicious foods from regenerative ingredients that are soil, water and carbon focused, all while radically impacting human nutrition.
15 Huhti 202252min

Seeds of community and Seeds of the Past with Don Scheuerman
Don Scheuerman is a farmer and co-founder of the Grain Shed who has committed himself to the study and practice of landrace grain cultivation, regenerative agriculture, and innovative economic models. Don’s passion is for the many “forgotten” kinds of wheat and barley. Not only do these grains have exceptional flavor characteristics, but they can also dramatically reduce or eliminate the use of common inputs used in grain cropping systems. Don has traveled and worked around the world which gives him a very unique insight. He is passionate about collaborative business models, vertical integration, and the future of community-rooted economics. It is in this “seed-to-consumer” model that he has uncovered the magic behind farmer-connected food culture and how it can bring diverse people together over wholesome food and great beer.Learn more about Don and his projects: https://www.palouseheritage.com/ https://lincmalt.com/ https://www.linkedin.com/in/don-scheuerman-0296aa1b/ Learn more:https://www.spokesman.com/stories/2019/jun/30/the-grain-shed-owner-don-scheuerman-i-grow-beer-an/ To learn more and sign up for our newsletter, please visit the Regenerative by Design page at: https://snacktivistfoods.com/pages/regenerative-by-design-podcast This podcast brought to you by Snacktivist Inc. We create delicious foods from regenerative ingredients that are soil, water and carbon focused, all while radically impacting human nutrition.
14 Huhti 202242min