#27. Making less consumption sexy - Jo Egil Tobiassen
A regenerative future21 Marras 2023

#27. Making less consumption sexy - Jo Egil Tobiassen

When he turned 20 he went to live with the Mayans and by doing so he got fired up to embark on a mission to create a better future for all of us. He started out as an activist but then he went into founding a business when he and a friend got a brilliant idea within outdoor wear.

Jo Egil Tobiassen is today the founder and CEO of Northern Playground, with a dream to make less consumption sexy. They have even come to be called the little brother of Patagonia, so definitely a company to watch.

Join us in unfolding Jo´s journey from the Mayans to a successful sustainable business founder, in this episode of A regenerative future.

Thank you for listening and for the small steps you decide to take every day to contribute to a better world for all of us.

Jaksot(48)

#32. The future of green air travel - Abraham Foss

#32. The future of green air travel - Abraham Foss

Those of you who know me, know that I wanted to become a farmer when I was young and that I love to fly high. I also love to travel the world, but would like do to it in a much greener way. And I have...

18 Maalis 202435min

#31. The worlds second best in gender equality - Tove Selnes

#31. The worlds second best in gender equality - Tove Selnes

Im so sick and tired of all the talking about a more diverse and inclusive world, when most people and companies dont do near enough to really move the needle. So since I dont like empty celebrations ...

10 Maalis 202435min

#30. Rehumanizing the world with AI as our BFF - Kris Østergaard

#30. Rehumanizing the world with AI as our BFF - Kris Østergaard

Its time to celebrate our 30th episode of A regenerative future and who better to invite for this milestone, than Kris Østergaard who is to make the world more human at the Rehumanize institute? With ...

4 Helmi 202440min

#29. 7 ways towards a more sustainable business - Sveinung Jørgensen og Lars Jacob Pedersen

#29. 7 ways towards a more sustainable business - Sveinung Jørgensen og Lars Jacob Pedersen

This regenerative power couple couldn't be separated, so we just needed to invite them both to the very first episode of A regenerative future with two guests. Double trouble! When Sveinung and Lars ...

28 Tammi 202436min

#28. Master the courage to take the lead of your own life - Nada Ahmed

#28. Master the courage to take the lead of your own life - Nada Ahmed

"If you educate a man you educate an individual, but if you educate a women you educate a nation." The first time I met the brilliant Nada Ahmed was at Fundraiser dinner in 2017, for her foundation wh...

14 Tammi 202441min

#26. Using business as a force for good - Jøril Korperud Johnsen

#26. Using business as a force for good - Jøril Korperud Johnsen

Jøril Korperud Johnsen is the former Head of Sustainability at IKEA and is now in the search for a new path to use business as a force for good. On the way there, she works as an eco system facilitato...

7 Marras 202331min

#25. How to dream big and lead yourself towards it - Dr. Irmelin Drake

#25. How to dream big and lead yourself towards it - Dr. Irmelin Drake

What better way to start off your week, than to listen to a professor in self-leadership? Irmelin was encouraged to draw her big dream in an exercise in a leadership program for female talents when sh...

16 Loka 202332min

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