150: The Viral Product Formula to Launch, Grow, and Scale Your Online Business with Deirdre Tshien

"People might find out about you because of a product, but how you retain them is going to be because of how you show up for them and how you make them feel. It's always going to come down to you and who you are." -Deirdre Tshien

Today's business trends have suddenly shifted because of unprecedented worldwide events. In order to keep up, more and more entrepreneurs are trying to navigate these changes in the online platform. As you look into launching and growing an online business, you may find that the transition is even trickier. In this episode, Deirdre Tshien, Founder of The Growth Boss, talks about the realities of ecommerce and how to successfully grow a sustainable business. In the past, internal and external expectations may have affected our decisions or we may have invested in something we thought we like and later found out that we have a different path to take. If that thought still holds you back from doing what you truly love, this conversation will open up a new perspective. Like any other career path, the entrepreneurial journey has its own challenges. Deirdre shares how to overcome fear of failure, and most importantly, how to handle failure when you know it is time to give up. Discover the secret formula to a viral product so you can launch, grow, and sustain your business. In this saturated ecommerce world, you can still stand out! Tune in and find out how.

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Highlights:

01:55 The Reality of Online Business

08:17 The Most Common Obstacle: Fear

13:49 We are the Same

16:08 Facing Tough Decisions

19:14 Transitioning to the Online Platform

24:45 Build Your Tribe

28:38 An Entrepreneur is a Marketer

34:25 It's Okay