Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling
Ad Nerds17 Huhti 2023

Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR to engage fans during their games, Expedia's new emotional marketing campaign, and the problems with cookie banners and pop-ups on websites.

Key moments:

  • Introduction to the Ad Nerds podcast and the importance of Sonic branding in advertising (1:04 )
  • Examples of Sonic branding from Spanky's experience, including jingles for Budweiser and an air conditioning and heating client in Washington DC (3:44)
  • American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens, and how small businesses can use AR to engage customers (5:00)
  • The Cleveland Cavaliers' use of AR to engage fans during their games (6:58)
  • Expedia's new emotional marketing campaign and the importance of emotional storytelling in advertising (8:55)
  • The problems with cookie banners and pop-ups on websites, and the importance of making sure your website is user-friendly and not annoying to visitors. (12:45)

Jaksot(55)

Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS

Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS

In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable ...

16 Kesä 202314min

We 6/14 - Ooops It's Wednesday | Apple's Branding Lesson | Doritos And Papa John's Make A Baby

We 6/14 - Ooops It's Wednesday | Apple's Branding Lesson | Doritos And Papa John's Make A Baby

In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa...

14 Kesä 202318min

Tu 6/6 - Girl Scouts Use AI To Scout | L.A. Red Carpet For US Open | Jack & Coke Time

Tu 6/6 - Girl Scouts Use AI To Scout | L.A. Red Carpet For US Open | Jack & Coke Time

Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Wil...

6 Kesä 202314min

Mo 6/5 - Chilli's Does Weddings | Free Advertising You Can Do | Walmart Takes A Pride Stand

Mo 6/5 - Chilli's Does Weddings | Free Advertising You Can Do | Walmart Takes A Pride Stand

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz delivers diverse advertising industry news, ranging from a viral TikTok wedding catering strategy by Chili's to an exciting music-oriente...

5 Kesä 202314min

Fr 6/2 - Gary Vaynerchuk Joins Spanky To Talk About Branding, Advertising, and Marketing

Fr 6/2 - Gary Vaynerchuk Joins Spanky To Talk About Branding, Advertising, and Marketing

In the latest episode of the Ad Nerds Podcast, the host 'Spanky' Moskowitz talks to special guest Gary Vaynerchuk, an entrepreneur and internet personality known for his work in digital marketing and ...

2 Kesä 202312min

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

We 5/31 - Clear Channel Sell Off | For The Love Of Ketchup | Ad Titan Merger | Guest Announcement

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides listeners with valuable insights and updates from the marketing world. The episode discusses JCDecaux's acquisition of Clear Cha...

31 Touko 202318min

Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC

Tu 5/30 - Inject Humor In Ads | Columbia Sportswear Defines GOAT | Underground Ads In NYC

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses the importance of humor in advertising and how it can connect with audiences on a deeper level. He provides practical advice on...

30 Touko 202317min

Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

Tu 5/23 - Corona In Prison | Kraft Says CHEESE | Apple Awards | Why Get Your Colonoscopy

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz provides a detailed analysis of several recent developments in the world of advertising. He begins by delving into the intriguing concept...

23 Touko 202318min

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