Tu 4/25 - B2B Ads Can Be Funny | Doja Cat & Taco Bell | Are Your YouTube Shorts Getting Eyeballs
Ad Nerds25 Huhti 2023

Tu 4/25 - B2B Ads Can Be Funny | Doja Cat & Taco Bell | Are Your YouTube Shorts Getting Eyeballs

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses how b2b campaigns can use humor to market their products and services, the importance of using YouTube shorts for small businesses, Taco Bell and Doja Cat's successful influencer marketing campaign, Heinz's hot dog pact campaign, and the use of AI in the 2023 NFL draft's generative AI artwork. Spanky provides tips on how small businesses can create humorous ads that connect with their target audience, and highlights the success of campaigns that focus on relatable and amusing issues. He also shares insights on the power of influencer marketing and the potential of Tik Tok as a platform for engaging with audiences. Finally, Spanky discusses how AI tools are being used in marketing and creative output, and congratulates VaynerMedia on the opening of their newest office in Amsterdam.


Key Moments:

  • Global digital consultancy firm Globe and its humorous campaign that won the Creativity Awards Best b2b campaign (1:22)
  • Tips for small businesses to use humor in their advertising campaigns (4:28)
  • The importance of YouTube shorts and how to use YouTube analytics to improve your short videos (8:27)
  • The successful Taco Bell and Doja Cat influencer marketing campaign and its use of TikTok (10:58)
  • The Heinz hot dog pack campaign and how to utilize humor to engage audiences (13:42)
  • The 2023 NFL Draft and its use of AI-generated artwork to commemorate draft picks (18:38)
  • VaynerMedia's newest office location in Amsterdam (21:24)

Jaksot(55)

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Tu 4/4 - Selling Cookies Without Selling Cookies | Your New Advertising BFF | Closer Shaves Start With Better Ads

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In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for ...

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Mo 4/3 - Market Like Budweiser For Less Than $2K | Why Podcast | Blue Ocean Ad Space For Small Business

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In this episode of the Ad Nerds Podcast, Spanky Moskowitz covers a range of topics related to the advertising industry. He discusses the recent rush of people claiming brand name accounts on photo-sha...

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Fr 3/31 - $100 Million Brew Bucks | Google Is Going Trans | Profiting From Pigeon Poop

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In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses Heineken's $100 million marketing budget for their new low-calorie lager and what small business owners can learn from it. He a...

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Th 3/30 - Hacking TikTok Like Chipotle | Redefining Crowdfunding | Stop Wasting Ad Spend

Th 3/30 - Hacking TikTok Like Chipotle | Redefining Crowdfunding | Stop Wasting Ad Spend

In this episode of the Ad Nerds podcast, the host Spanky Moskowitz discusses how Chipotle is turning viral TikTok trends into a long-term marketing strategy, and how other restaurants can do the same ...

31 Maalis 202314min

We 3/29 - Hitting The Brakes On AI | Butts, Beards, and Blooms

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In today's episode of the Ad Nerds Podcast, 'Spanky' discuss the recent open letter signed by tech experts and scientists calling for a pause in the development and testing of super-powerful AI system...

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Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day

Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day

In this episode, we discuss the future of short-form video and its profitability compared to the old model. We explore the land grab opportunity that Facebook Reels presents and share a Viral Hook of ...

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