We 5/3 - Beer For A Good Cause | B2B Targeted Gifting | Affiliate Influencers | Ads Served By Song

In this episode of the Ad Nerds Podcast, host Spanky Moskowitz covers a range of topics including the launch of Fetch Pale Ale by pet insurance company Fetch, a new trend in influencer marketing where sales-based payment structures with affiliate links are becoming more prevalent, Dove's new campaign tackling the issue of anorexia by challenging societal norms surrounding beauty standards, and the use of AI-generated playlists as a targeting signal by Treble Music. The podcast also shares tips for restaurant owners looking to improve their mobile marketing game.

Key moments:

• Fetch, a pet insurance company, is partnering with a brewing company to launch Fetch Pale Ale, and part of the proceeds will go towards Project Street Vet, which provides free veterinary care for pets of homeless and housing-vulnerable pet owners (2:01)
• Corporate gifting is still an effective way to connect with potential clients, with marketers now using technology to personalize and track gifts based on intent data signals on their website. Platforms like Sendoso have seen success in pairing clients with personalized gifts like whiskey tastings and French macaroons (5:00)
• Brands are moving towards sales-based payment structures with influencers, using affiliate links to track conversions and drive sales (9:30)
• Dove's latest campaign focuses on the issue of anorexia, using a three-part video series to challenge societal norms around beauty standards (12:37)
• Mobile marketing tactics are key for restaurants to build loyal customer bases, using tactics like email marketing, content marketing, reviews and ratings, and social media marketing (16:17)
• Trebel Music has launched Treble AI, a chatbot-powered service that generates personalized playlists based on natural language queries. Advertisers can use this technology to target users in the moment based on their intent (21:36)

Links:
https://www.adweek.com/brand-marketing/brew-dog-why-fetch-pet-insurance-is-getting-into-the-beer-business/
https://www.adweek.com/commerce/b-to-b-marketers-find-corporate-gifting-wildly-successful-when-infused-with-data/
https://adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-using-affiliate-marketing-tactics/2491881
https://www.dove.com/us/en/dove-self-esteem-project.html
https://evokad.com/mobile-marketing-restaurants-2023/
https://evokad.com/wp-content/uploads/2023/05/23-EVOK-0089-EMKT-April-2023-Mobile-Marketing-1.png
https://www.adexchanger.com/audio/trebel-ai-is-using-ai-generated-playlists-as-a-targeting-signal/