#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to find your right audience, distinguish between branding and marketing, and convert a massive following into paying customers.

Show Notes:

0:04 - Introduction to the Ad Nerds Podcast

• Spanky Moskowitz welcomes listeners to the podcast.
• Overview of Spanky's extensive experience in the ad industry.

1:06 - Listener Question: Marketing Strategy for a Food Truck

• Charlene from Upstate New York seeks advice on marketing a new catering service for college students.
• Spanky's recommendations: Use Instagram and TikTok to create enticing food videos, build interest with testimonials, and execute a targeted 48-hour paid media push.

5:22 - Listener Question: Attracting the Right Customers for Outdoor Structures Business

• Jim from Pennsylvania wants to attract high-value customers for his pergolas and gazebos.
• Spanky's advice: Retarget Google Ads data on visual platforms, use old-school tactics like lawn signs and postcards, and combine digital and traditional marketing strategies.

17:20 - Differences Between Branding and Marketing

• Spanky explains the key differences: Branding is long-term, builds loyalty, and creates value and feelings, while marketing is short-term, builds responses, and is transactional.

20:38 - Listener Question: Converting TikTok Followers to Paying Customers

• Anita from California asks how to monetize a large TikTok following for a couple’s therapy business.
• Spanky's suggestions: Charge a nominal fee for valuable video content to increase perceived value, and follow up with a sales sequence via email.

24:25 - Listener Question: Branding Strategies for a Wealth Coach

• Neal, a wealth coach, seeks advice on branding in the coaching industry.
• Spanky's guidance: Offer valuable, microscopic content without an immediate ask to build trust and loyalty, then retarget with offers.

27:47 - Listener Question: Moving Excess Inventory for a Supplement Business

• Taz from Orlando needs to clear out old stock of amino acid supplements.
• Spanky's strategy: Conduct a blowout sale for old flavors, use targeted ads to drive traffic, and retarget with new products for upsells.

34:37 - Closing Remarks

• Spanky shares additional insights and wraps up the episode.
• Encouragement to subscribe, rate, and review the podcast.

35:53 - Outro

• Spanky signs off and thanks listeners.