#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of the ad industry, this podcast is your go-to source for advertising insights and strategies. From working with giants like Chevrolet, Tiffany & Co., Budweiser, and the NFL, to generating billions in client revenue for countless small businesses, Spanky brings unparalleled expertise to help you navigate the ever-changing landscape of marketing. Tune in to learn how to get the attention of small business owners, build powerful campaigns, and convert your audience into paying customers.

Show Notes:

0:04 - Introduction to the Ad Nerds Podcast

• Spanky Moskowitz welcomes listeners to the podcast and gives an overview of his extensive experience in the ad industry.

1:30 - Listener Question: Building Out "Don't Be a Zero" Campaign

• Russell from New Zealand seeks advice on expanding the "Don't Be a Zero" review campaign.
• Spanky's recommendations: Use digital and out-of-home campaigns, including digital billboards, and create engaging and fun content.

6:30 - Discussion on Billboard Advertising

• Spanky discusses the efficacy and cost of billboards in the U.S. versus other parts of the world.
• Tips on finding underpriced billboards and making billboard messages clear and concise.

11:00 - Listener Question: Stuck in Creative Process for Branding

• April is struggling with overcomplicating her brand messaging.
• Spanky's advice: Keep it simple and memorable, focus on creating an emotional connection, and use tactile and impactful messaging.

16:30 - Listener Question: Shadow Banning on Meta Platforms

• Joe is dealing with shadow banning issues for boutique companies making pocket knives and other items.
• Spanky's solution: Create siloed accounts with unique data fields and consider moving to TikTok for organic content.

24:00 - Spanky's Thoughts on Platform Viability

• Discussion on the future of TikTok and the viability of using it for advertising despite current controversies.

28:00 - Promotion for BAM (Branding, Advertising & Marketing)

• Spanky introduces BAM, his service for small businesses to compete with big brands on a budget.
• Encouragement to join BAM for access to Spanky's extensive experience and expertise.

30:00 - Closing Remarks

• Spanky encourages listeners to subscribe, rate, and review the podcast.
• Sign off and thanks to listeners.