Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Italian Wine Podcast Episode 374: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Part three of "Plan your work, work your plan" checks off the final considerations of your U.S. wine and spirits market entry plan. Have you come up with a marketing plan? A distributor activation plan? Have you done a SWOT analysis or identified your target market? Steve has seen it all and he can help walk you through these steps. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

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Ep. 2527 Unearthing Italy’s hidden gems: sourcing & positioning small-batch grower wines | wine2wine Vinitaly Business Forum

Ep. 2527 Unearthing Italy’s hidden gems: sourcing & positioning small-batch grower wines | wine2wine Vinitaly Business Forum

Welcome to episode 2527 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, “Unearthing Italy’s hidden gems: sourcing & positioning small-batch grower wines” Speaker: Brian Larky...

15 Marras 202527min

Ep. 2526 How Can a Liquid Taste Like Stone? | The Art of Wine Storytelling with Ryan Robinson

Ep. 2526 How Can a Liquid Taste Like Stone? | The Art of Wine Storytelling with Ryan Robinson

Welcome to Episode 2526 and Episode 5 of The Art of Wine Storytelling with Ryan Robinson. In this episode, Ryan explores the fascinating concept of minerality in wine through the lens of synesthesia, ...

14 Marras 202530min

Ep. 2525 Daisy Penzo IWA interviews Veronica Tommasini of Piccoli winery in Valpolicella | Clubhouse Ambassadors' Corner

Ep. 2525 Daisy Penzo IWA interviews Veronica Tommasini of Piccoli winery in Valpolicella | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2525 of the Italian Wine Podcast. In this episode, Daisy Penzo IWA interviews Veronica Tommasini of Piccoli winery in Valpolicella. Together, the...

13 Marras 202520min

Ep. 2524 Tariffs and Trade with Blake Gray of Wine Searcher | Masterclass US Wine Market

Ep. 2524 Tariffs and Trade with Blake Gray of Wine Searcher | Masterclass US Wine Market

Welcome to Episode 2524 of the Italian Wine Podcast. In this episode, Juliana Colangelo reconnects with Blake Gray, the US Editor at Wine-Searcher, for a follow-up conversation diving deep into the cu...

12 Marras 202518min

Ep. 2523 James MacNay IWA and Cinzia Long from MacNay Travel & Wine | Wine, Food & Travel with Marc Millon

Ep. 2523 James MacNay IWA and Cinzia Long from MacNay Travel & Wine | Wine, Food & Travel with Marc Millon

Welcome to episode 2523 of the Italian Wine Podcast and episode 217 of Wine, Food & Travel with Marc Millon. Today Marc is in conversation with James MacNay and Cinzia Long from MacNay Travel & Wine, ...

11 Marras 202535min

Ep. 2522 Mergers and acquisitions with Mike Hansen of Sotheby’s International Realty | Masterclass US Wine Market

Ep. 2522 Mergers and acquisitions with Mike Hansen of Sotheby’s International Realty | Masterclass US Wine Market

Welcome to Episode 2522 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Mike Hansen, an Associate Broker at Sotheby’s International Realty, specializing in the sale and acq...

10 Marras 202543min

Ep. 2521 Adriano Albanese of Tommasi Family Estates | Asia Wine Market

Ep. 2521 Adriano Albanese of Tommasi Family Estates | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2521 of the Italian Wine Podcast. Today, Roza Zharmukhambetova sits down with Adriano Albanese, the Asia-Pacific Export Manager for Tommasi Family Estates. ...

9 Marras 202547min

Ep. 2520 From Critic to Sommelier: Mastering Italian Wine with VIA Benchmark Wines | wine2wine Vinitaly Business Forum

Ep. 2520 From Critic to Sommelier: Mastering Italian Wine with VIA Benchmark Wines | wine2wine Vinitaly Business Forum

Welcome to episode 2520 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, “From Critic to Sommelier: Mastering Italian Wine with VIA Benchmark Wines” Speakers: Stephanie Johnso...

8 Marras 202534min

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