Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 2635 Building a Digital Marketing Strategy in Wine with Georgia Panagopoulou | Masterclass US Wine Market

Ep. 2635 Building a Digital Marketing Strategy in Wine with Georgia Panagopoulou | Masterclass US Wine Market

Welcome to Episode 2636 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with award-winning creator and digital strategist Georgia Panagopoulou about the role of digital marketi...

16 Maalis 38min

Ep. 2634 EU-India Trade Deal & Indian State Monopolies with Mohona Chowdhury | Asia Wine Market

Ep. 2634 EU-India Trade Deal & Indian State Monopolies with Mohona Chowdhury | Asia Wine Market

Welcome to the Asia Wine Market and Episode 2634 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews wine consultant and digital content creator Mohona Chowdhury to explore ...

14 Maalis 44min

Ep. 2633 From James Bond to Odysseus: wine as the helper of the hero | The Art of Wine Storytelling with Ryan Robinson

Ep. 2633 From James Bond to Odysseus: wine as the helper of the hero | The Art of Wine Storytelling with Ryan Robinson

Welcome to Episode 2633 and Episode 7 of The Art of Wine Storytelling with Ryan Robinson.  In this episode, we explore wine as the “helper of the hero”, from James Bond to Odysseus, and how storytell...

13 Maalis 22min

Ep. 2632 Ekaterina Vislinskaya IWA interviews Andrea Pieropan of Pieropan Winery in Soave, Part 1 | Clubhouse Ambassadors' Corner

Ep. 2632 Ekaterina Vislinskaya IWA interviews Andrea Pieropan of Pieropan Winery in Soave, Part 1 | Clubhouse Ambassadors' Corner

Welcome to Clubhouse Ambassadors’ Corner and Episode 2632 of the Italian Wine Podcast. In this episode, Ekaterina Vislinskaya IWA interviews Andrea Pieropan of the world-renowned Pieropan Winery in So...

12 Maalis 47min

Ep. 2631 Ep. 6: La Vigna Ritrovata di Leonardo | Pellegrinaggio Enoico con Attilio Scienza

Ep. 2631 Ep. 6: La Vigna Ritrovata di Leonardo | Pellegrinaggio Enoico con Attilio Scienza

Welcome to Episode 2631 of the Italian Wine Podcast and the 6th episode of Pellegrinaggio Enoico con Professore Attilio Scienza! This series is recorded in Italian. Episode 6: La Vigna Ritrovata di L...

11 Maalis 37min

Ep. 2630 The Evolution of Prosecco from Col Fondo to Modern Tank Fermentation with Umberto Cosmo of Bellenda winery | Wine, Food & Travel with Marc Millon

Ep. 2630 The Evolution of Prosecco from Col Fondo to Modern Tank Fermentation with Umberto Cosmo of Bellenda winery | Wine, Food & Travel with Marc Millon

Welcome to episode 2630 of the Italian Wine Podcast and episode 234 of Wine, Food & Travel with Marc Millon. In this episode, Marc speaks with Umberto Cosmo, co-founder of the pioneering Prosecco prod...

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Ep. 2629 Formal Wine Education & Certifications with Jack Liggett IWE | Masterclass US Wine Market

Ep. 2629 Formal Wine Education & Certifications with Jack Liggett IWE | Masterclass US Wine Market

Welcome to Episode 2629 of the Italian Wine Podcast. In this episode, Juliana Colangelo speaks with sommelier and certified Italian wine expert Jack Liggett about the role of wine education and certif...

9 Maalis 23min

Ep. 2628 What does a Sommelier Content Creator do? With Alojz Felix Jermann | #openbarstevie

Ep. 2628 What does a Sommelier Content Creator do? With Alojz Felix Jermann | #openbarstevie

Welcome to #openbarstevie and Episode 2628 of the Italian Wine Podcast.  It’s a casual video podcast filmed in the office, where wine people drop by, open a bottle or two, and hang out with moi! 😝 S...

8 Maalis 19min

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