Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry

Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/

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Ep. 2684 The Border Metaphor | The Art of Wine Storytelling with Ryan Robinson

Ep. 2684 The Border Metaphor | The Art of Wine Storytelling with Ryan Robinson

Welcome to Episode 2684 and Episode 9 of The Art of Wine Storytelling with Ryan Robinson. In this episode, Ryan explores the Border Metaphor and how it relates to wine storytelling. Whether you’re a ...

15 Touko 27min

Ep. 2683 Alberto Rivera IWA interviews Andi Punter of Franz Haas winery in Alto Adige | Clubhouse Ambassadors' Corner

Ep. 2683 Alberto Rivera IWA interviews Andi Punter of Franz Haas winery in Alto Adige | Clubhouse Ambassadors' Corner

Welcome to Clubhouse Ambassadors’ Corner and Episode 2683 of the Italian Wine Podcast. In this episode, Alberto Rivera IWA interviews Andi Punter of Franz Haas winery in Alto Adige. These sessions ar...

14 Touko 41min

Ep. 2682 Ep. 15: La Romea Strata tra ambra, vino e imperi | Pellegrinaggio Enoico con Attilio Scienza

Ep. 2682 Ep. 15: La Romea Strata tra ambra, vino e imperi | Pellegrinaggio Enoico con Attilio Scienza

Welcome to Episode 2682 of the Italian Wine Podcast and the 15th episode of Pellegrinaggio Enoico con Professore Attilio Scienza! This series is recorded in Italian. Episode 15: La Romea Strata tra a...

13 Touko 21min

Ep. 2681 Giro d’Italia 2026 Special Episode 1: From Bulgaria to the Mezzogiorno in search of wine and cheese | Wine, Food & Travel with Marc Millon

Ep. 2681 Giro d’Italia 2026 Special Episode 1: From Bulgaria to the Mezzogiorno in search of wine and cheese | Wine, Food & Travel with Marc Millon

Welcome to episode 2681 of the Italian Wine Podcast and episode 243 of Wine, Food & Travel with Marc Millon.  Will you be following the Giro d’Italia?  After three days in Bulgaria, this 3-week Gran...

12 Touko 41min

Ep. 2680  How to pair wine with snacks with Julia Coney Walters | Grandi Langhe e il Piemonte del Vino 2026

Ep. 2680 How to pair wine with snacks with Julia Coney Walters | Grandi Langhe e il Piemonte del Vino 2026

Welcome to episode 2680 of the Italian Wine Podcast recorded live at Grandi Langhe e il Piemonte del Vino 2026. As an official media partner, Italian Wine Podcast brings you firsthand insights from G...

11 Touko 11min

Ep. 2679 Wine Education in Kazakhstan: Bridging the Gap Between Trade, HoReCa & Consumers with Natalya Budayeva | Asia Wine Market

Ep. 2679 Wine Education in Kazakhstan: Bridging the Gap Between Trade, HoReCa & Consumers with Natalya Budayeva | Asia Wine Market

Welcome to the Asia Wine Market: Almaty Special Edition and Episode 2679 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews Natalya Budayeva, a wine educator at Champagne S...

9 Touko 34min

Ep. 2678 What Is Italianity? Italian Wine Culture, Sprezzatura & Identity with Jessica Dupuy | Bookclub with Richard Hough

Ep. 2678 What Is Italianity? Italian Wine Culture, Sprezzatura & Identity with Jessica Dupuy | Bookclub with Richard Hough

Welcome to Book Club and Episode 2678 of the Italian Wine Podcast with Richard Hough. In this episode, Richard is in conversation with Jessica Dupuy, co-author of “Italianity, The Culture of Italian W...

8 Touko 47min

Ep. 2677 Stephanie Johnson IWE interviews Moreno Petrini of Tenuta di Valgiano in Lucca, Tuscany | Clubhouse Ambassadors' Corner

Ep. 2677 Stephanie Johnson IWE interviews Moreno Petrini of Tenuta di Valgiano in Lucca, Tuscany | Clubhouse Ambassadors' Corner

Welcome to Clubhouse Ambassadors’ Corner and Episode 2677 of the Italian Wine Podcast. In this episode, Stephanie Johnson IWE interviews Moreno Petrini  of Tenuta di Valgiano in Lucca, Tuscany. These...

7 Touko 40min

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