Ep. 464 Steve Raye U.S. Market-Ready | Put Your Money Where Their Mouth Is
Italian Wine Podcast Episode 464: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Find all the resources and examples Steve describes in this podcast on his website, listed below. How important are in store tastings? Can they still happen during COVID-19? They can probably be the most affective tool that wine&spirits brands can benefit from. They address key needs such as: do customers like the products? Can they buy it right then? Do they have any questions? After an in store tasting, it is also important to achieve a good goal, which is a 30% conversion rate. Listen to this episode and make it happen yourself! Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/
20 Joulu 202013min
Ep. 463 #everybodyneedsabitofscienza | Andrea Agnelli Question
Be honest... You have asked Santa for a good ole episode? Well, here it is! And---- don't worry, we ain't going anywhere for them holidayz! Musical Guest: Makaih Beats - check it out here open.spotify.com/artist/3FpeZ9RfO…b2?autoplay=true
17 Joulu 202012min
Ep. 462 wine2wine Session Recordings | Hacking the Wine Culture in Africa
Italian Wine Podcast Episode 462: Hacking the Wine Culture in Africa Catch up on the wine2wine 2020 hosted by Tinashe Nyamudoka and Temitope Akintola. Tinashe and Temitope give an overview of the wine market in Zimbabwe and Africa, in general, including recent developments in the imported wine market. Special attention is paid to lifestyle and trends. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
16 Joulu 202035min
Ep. 461 wine2wine Session Recordings | Wine and Allyship
Italian Wine Podcast Episode 461: Wine and Allyship | Why Diversity, Equity, and Inclusion are Good for the Wine Business Julia Coney and Elaine Chukan Brown lead the session from wine2wine 2020. Over the past several months, the U.S. has gone through a new civil rights movement, where allyship can no longer be performative. Wine consumers are diverse in terms of age and race. Now is the time for the industry to change its perception of a wine consumer and how speaking up on social issues inspires new wine drinkers. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
15 Joulu 202031min
Ep. 470 Rebecca Severs
Italian Wine Podcast Episode 470: Monty has a chat with Rebecca Severs Rebecca is the owner of Memphis's only Southeastern Italian restaurant and wine bar. Together with her husband, Chef Jason Severs, she is recreating the regional cuisine of his family, renditions of antipasto, salads, meats and seafood, over 50 Italian cheeses, plus homemade pasta, bread, and desserts. Nearly eighteen years ago, Rebecca and Jason Severs decided to open a restaurant in Memphis at the same time they decided to get married. After three years of planning and looking for the perfect location, their dream was finally realized. Jason's family is from Capurso, Italy. It is a small town outside of Bari, which is the capital of Puglia, and that's why they decide to preserve his family's culinary roots.
15 Joulu 202017min
Ep. 460 Dr. Josef Schuller MW
Italian Wine Podcast Episode 460: Monty gets a word with Dr. Josef Schuller MW. "Pepi" Schuller has done much to advance wine education, not just in Austria but worldwide, by founding the Austrian Wine Academy and serving as chairman of the Institute of Masters of Wine. Listening to his words one can appreciate wine's power to bring people together. Italy and Austria share many ties and the Austrian Wine Academy is a wonderful resource right next door. www.weinakademie.at/english.php
14 Joulu 202028min
Ep. 459 wine2wine Session Recordings | The Next Normal
Italian Wine Podcast Episode 459: The Next Normal - Insights on Adapting to Covid 19 in the U.S. Market Audio from the wine2wine 2020 session with Steve Raye and Ed Lamay. A one-on-one interview with a key decision maker in the U.S. market exploring how they are adapting to the new realities caused by Covid-19. We’ll look at case histories of strategies in play for off-premise, on-premise and newly named “e-premise” (E-commerce and Direct to Consumer) sales channels. Italian Wine Podcast is a proud media partner of wine2wine2020. Visit www.wine2wine.net for more information.
13 Joulu 202030min
Ep. 457 wine2wine Session Recordings | Benefits of a Diverse Wine Industry
Italian Wine Podcast Episode 457: The benefits of a more diverse wine industry. Audio from Manjaval Janjo's wine2wine 2020 session, with moderator Paul Caputo. For the last 10 years or so, going as far back as the banking crisis of 2008, most sectors of the wine trade have suffered. Sectors which are seen to excel are more an exception, rather than the rule. Prosecco has been a phenomenal success, but even that curve is beginning to flatten. The wine industry has long wrestled with the challenges of re-inventing, modernising, and promoting itself to a younger audience, while our cousins in the spirits and beer industries have easily embraced and adapted to the modern society in which we all trade. Of course, it’s easy to cite beer’s relative ease of production when compared to wine, and spirit’s versatility as a cocktail ingredient; but are we as an industry missing the bigger picture? Studies from the US have shown that younger audiences continue to view wine as “dad’s drink” as well as being “uncool”. I argue that we can no longer afford to keep wine as an elite club and must find a way to diversify our target audience. We only need to look to the success of other alcoholic beverage categories, to see the correlation between sales figures and their marketing campaigns. Italian Wine Podcast is a proud media partner of wine2wine.net/
12 Joulu 202033min
