Ep. 684 Liza Zimmerman | Get US Market Ready With Italian Wine People

Ep. 684 Liza Zimmerman | Get US Market Ready With Italian Wine People

Episode 684 Steve Raye interviews Liza Zimmerman in this episode of Get US Market Ready With Italian Wine People on the Italian Wine Podcast. Before telling you more about our great episode we want to give a shout out to our new Sponsor Vivino! the world's largest online wine marketplace - The Vivino app makes it easy to choose wine. Enjoy expert team support, door to door delivery and honest wine reviews to help you choose the perfect wine for every occassion. Vivino - Download the app on Apple or Android and discover an easier way to choose wine! Find out more about by visiting: www.vivino.com/IT/en/ or download the app: www.vivino.com/app About today’s guest: Wine Marketing Consultant, Educator & Journalist Liza B. Zimmerman has been writing, educating and consulting about wine and food for more than 25 years. She has also worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. Her approach to wine education, coverage and training is savvy, down to earth and unpretentious. She is a master of content and has decades of experience creating everything from tasting notes and food pairings to dynamic social media campaigns and marketing and pr materials for wineries in the U.S. and abroad. She has visited all the world’s major wine growing and spirits producing regions—50 plus countries and counting—is one of several hundred people in the U.S. to hold the Diploma of Wine & Spirits (D.W.S.), the rigorous academic three-year program that is the precursor to the Master of Wine. If you want to learn more about today’s guest, you can by visiting: Email:liza@lizathewinechick.com Website: www.lizathewinechick.com More about the host Steve Raye: Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready! For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ We also want to give a shout out to our sponsor Ferrowine. The largest alcoholic beverage shop in Italy since 1920! They have generously provided us with our brand new Italian Wine Podcast T-shirts, and we love them! Check out Ferrowine’s site, they have great wines, food pairings and so much more! www.ferrowine.it/ Until next time, Cin Cin!

Jaksot(2618)

Ep. 377 Sangiovese Lambrusco... | Leonardo's Vineyard

Ep. 377 Sangiovese Lambrusco... | Leonardo's Vineyard

Italian Wine Podcast Episode 377: Narrator Joy Livingston brings us more "Sangiovese, Lambrusco and Other Vine Stories." This week: Leonardo da Vinci's vineyard in Milan continues to help us untangle mysteries surrounding vine genetics and provenance to this day. This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before. "Sangiovese, Lambrusco and Other Vine Stories" is available from Amazon (Kindle format) and positivepress.net (paperback).

19 Elo 202010min

Ep. 376 Monty Waldin on Biodynamic Wine | Epilogue

Ep. 376 Monty Waldin on Biodynamic Wine | Epilogue

Italian Wine Podcast Episode 376: Alas, Monty Waldin's book, "Biodynamic Wine," draws to a close. Monty leaves us with some parting thoughts on where to continue one's biodynamic agriculture eduction and what it's all about for the wine world: tasting biodynamic wines. Can the position of the moon in the sky affect the taste of the wine in the glass? Maybe. But good company and food may actually be more important... This concludes the reading of Monty's book, "Biodynamic Wine." Remember, the book itself contains more in-depth information and is available from Monty's publisher, Infinite Ideas (infideas.com).

18 Elo 20206min

Ep. 375 Irving So

Ep. 375 Irving So

Italian Wine Podcast Episode 375: Pod friend Ivring So is back to give Monty Waldin an update from Japan. Irving is a gifted educator who left a career as an actuary to share his love of wine with others. He holds many titles including Italian Wine Expert and DipWSET. Irving specializes in various Italian Regions and had a brush with fate when he tasted a Marzemino for an exam! When travel corridors open back up Irving would very much like to visit Etna and Sicily. Supported by Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/vinitaly-i…l-academy/

17 Elo 202021min

Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Ep. 374 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 3

Italian Wine Podcast Episode 374: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. Part three of "Plan your work, work your plan" checks off the final considerations of your U.S. wine and spirits market entry plan. Have you come up with a marketing plan? A distributor activation plan? Have you done a SWOT analysis or identified your target market? Steve has seen it all and he can help walk you through these steps. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

16 Elo 202018min

Ep. 373 #everybodyneedsabitofscienza | Carrie Wong Question

Ep. 373 #everybodyneedsabitofscienza | Carrie Wong Question

Today's episode is all you've ever wanted to know. Carrie Wong asks Scienza a lil personal question so we all can get to know him a little better. Then he proceeds to serenate Stevie which is not impressed AT ALL and makes him promise to never sing ever again. I personally thought he was amazing and Jacob used Scienza's lyrics to write a rap song. It's on our instagram. Musical Guest: Attilio Scienza ft. Stevie Kim, check them out! Supported by: Vinitaly International Academy. Join VIA today! www.vinitalyinternational.com/?page_id=3107

14 Elo 20208min

Ep. 372 Sangiovese Lambrusco... | Moscato and Malvasia

Ep. 372 Sangiovese Lambrusco... | Moscato and Malvasia

Italian Wine Podcast Episode 372: Narrator Joy Livingston continues to narrate "Sangiovese, Lambrusco and Other Vine Stories." This is the English language version of the original Italian book, "La Stirpe del Vino," written by Attilio Scienza and Serena Imazio. Did you know that the name "Moscato" may not actually have anything to do with flies?. Also, Malvasia's lineage may surprise you. Get to know the vines that produce the grapes used to make the wine you love, like you've never seen them before.

12 Elo 202011min

Ep. 371 Monty Waldin on Biodynamic Wine | Certifications

Ep. 371 Monty Waldin on Biodynamic Wine | Certifications

Italian Wine Podcast Episode 371: Monty Waldin talks biodynamic wine certification. Why jump through the hoops of biodynamic wine certification? More and more consumers, importers, wine shops, and even state monopolies look to biodynamic wine certification as guaranteeing a standard baseline for quality. Tune in each Wednesday for more biodynamic wine talk with Monty Waldin. Monty's book, "Biodynamic Wine," available from infideas.com, gives a much more thorough account of biodynamic practices and certification.

10 Elo 202024min

Ep. 369 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 2

Ep. 369 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 2

Italian Wine Podcast Episode 369: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. When planning to enter the U.S. wine and spirits market, it's a good idea to think about your exit strategy, avoiding pitfalls others have found, setting a pragmatic and fundable budget, and setting realistic objectives. This is part two of a three-part series. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com/ How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

9 Elo 20209min

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