Ep. 868 David James | Uncorked

Welcome to episode 868 in which host Polly Hammond interviews David James in this episode of Uncorked Show notes: Coming from a background in fashion photography and cognitive psychology (what a pairing!), David James creates what I think is one of the most dynamic social media accounts on Instagram today — despite himself being a non-drinker. Today, we talk to David about what it means to capture the essence of a brand and the attention of your audience, without being fixated on what's in the bottle. More about today’s guest: “I have tried so many times to give up taking pictures and do something honourable with my life. But it keeps crawling back. I think I am cursed to do it.” David James has been working professionally in the photography biz since 1999. Since then DJ has worked in New Zealand and New York as a professional photographer – shooting bands and fashion, and only taking a short time out to nab a PhD in cognitive psychology at Victoria University in Wellington. “Make people fall in love with you before you sell them s**t.” Alongside his thriving fashion photography client list, in 2018, David took on the wine world as Social Media content and copywriter for Misty Cove Wines in Marlborough, NZ. The result is one of the most dynamic winery social media you'll find on Instagram. “ Learn more: winery site: mistycovewines.com/blog/ignore-the-subject personal site: www.marlboroughlights.com/about Insta: www.instagram.com/mistycovewines/ More about the host Polly Hammond: Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter. Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years experience in growing successful companies, Polly knows first hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world. To learn more about Polly Hammond visit: Twitter: @mme_hammond Instagram: @5forests website: 5forests.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!