Ep. 975 New Frontiers In Wine Marketing Technologies | wine2wine Business Forum 2021

Welcome to Episode 975; New frontiers in wine marketing- anticipating the opportunities in nascent technologies Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: Amazon has just released a robot that knows when to stay out of the bedroom. The government of Nicaragua has passed a law requiring businesses to accept bitcoin as legal tender. LVMH has acquired expensive land in a digital universe. Why? To build a shopping mall for the rapidly growing virtual fashion market. Hologram sommeliers and critics are braced to help the wine lover in store. Is your winery prepared for the future? The technology in our pockets has fragmented audiences forever. Tribes and influencers matter, but what counts more than ever is brand. Against a backdrop of fierce competition, changing consumer trends, and rapidly evolving platforms, brand and brand values still drive sales. Keeping those values at the forefront of the conversation will not be easy. Paul Caputo will present an overview of the imminent technology landscape and potential trends in order to provoke thought and discussion around maximising wine marketing opportunities. Despite a focus on how wineries might leverage these ideas, they are equally relevant to trade and press audiences More about the today’s speaker: Paul Caputo IWA is a UK based wine writer, judge, critic and entrepreneur. He is a certified Italian Wine Ambassador of the VinItaly International Academy, and writes regularly for various publications. He previously ran an online wine merchant and successful pop up wine bar, located on Chester’s historic rows. He works mainly in the wine space where he combines his passion for travel, technology, sustainability, and marketing. To find out more visit: Facebook: www.facebook.com/Vinorandum Instagram: @paulcaputowine/@vinorandum Twitter: @paulcaputowine/@Vinorandum LinkedIn: www.linkedin.com/in/paulcaputo/ More about today’s Moderator: Carlo Rossi Chauvenet is lawyer and managing partner of CRCLEX, a law firm specialized in IT Law, Company Law and Wine Law, with offices in Milan and Padua. Carlo is Adjunct professor of Privacy Law at Bocconi University in Milan and he also lecturer in Private Law and Company law courses. To find out more visit: Facebook: www.facebook.com/carlo.chauvenet Instagram: @chauvenet Twitter: @chauvenet LinkedIn: www.linkedin.com/in/carlo-rossi-chauvenet-09284a1/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!