Ep. 986 The New Frontier Of Wine Advertising | wine2wine Business Forum 2021

Welcome to Episode 986; The New Frontier of Wine Advertising: Augmented Reality and Brand Storytelling with Hannah Luxemburg-Tono and Tom Emrich. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: The digital landscape for products is growing and interactive experiences are increasing in demand from customers. This talk will highlight success across the wine industry with groundbreaking interactive experiences. We will cover the evolution of experiential branding and the demand from consumers ranging from apps to web-based experiences that bring the label to life in the hands of the user. How can you get started in building experiences that drive your brand’s voice? Hear from the leaders in the industry about how to start a web campaign and how to effectively grab the attention of customers. More about the speakers Hanna Luxenburg - Tono has worked in the manufacturing and immersive technologies industry for over a decade. While leading the multi-faceted reality of the Silicon Valley community, she co-founded the Computational Design Institute to initiate cutting-edge research in the fields of technology and immersive reality. Previously, Hannah worked as a producer at Tactic, a California-based Immersive Creative and Technology Studio, where she worked with companies and wineries, building augmented and interactive reality experiences including 19 Crimes, Bogle Wines, Jack Daniels, Coca-Cola, Line 39 and Santi Wines. To find out more: Website: hannahluxenberg.com/about Instagram: immersive_lux Tom Emrich is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. A pioneer in this space, Tom has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. As VP of Product at 8th Wall, Tom is leading the strategy and development of powerful tools used by developers to create reality content (WebAR and WebVR) for the browser. Previous to 8th Wall, Tom was a founding partner at Super Ventures, the first VC fund dedicated to augmented reality. He also played a critical role in building the AR/VR ecosystem as founder of We Are Wearables and co-producer of AWE, the world’s #1 AR+VR event series. To find out more: Website: www.8thwall.com/ Instagram: tomemrich Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!