Ep. 996 How Content Influences Online And Offline Retail | wine2wine Business Forum 2021

Welcome to Episode 996; How content influences online and offline retail. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. With increasing competition both online and offline in the wine retail space, it is important for retailers to differentiate and to find new ways to connect with their customers. This session will explore how content creation relates to developing brands, enhanced customer interactions and ultimately increased sales. The amount of consumer touchpoints has never been greater which is both an advantage and a disadvantage. The session will look at the advantages of creating content, the different types of content that can be produced and the platforms that can be deployed. Tactics and best practices will be analyzed. More about today’s speaker: Prior to starting Grape Collective in 2012 Christopher Barnes served as President of The New York Observer Media Group where he oversaw the launch of multiple successful print and digital media properties. In addition, he was a co-founder and Publisher of amNewYork newspaper, the largest free daily newspaper in the United States. His start-up experience also includes launching Boston Metro and co-founding The London Monthly Magazine. To learn more visit: Facebook: www.facebook.com/grapecollective/ Instagram: @grapecollective Twitter: @grapecollective LinkedIn: www.linkedin.com/in/christopher-barnes-181a564/ More about today’s Moderator: Massimiliano Apollonio, after studying oenology, has expanded his professional experience with internships at important Italian, French and Spanish companies. He is responsible for the quality of the wine and all production operations at the winery of which he owns, Apollonio Vini. The cultivation of the vine, the harvesting of the grapes, the vinification and the bottling are carried out under his supervision, thanks to his competence and experience that allow him to create innovative and superior wines. To learn more visit: Facebook: www.facebook.com/profile.php?id=100009892366604 Instagram: @apolloniomassimiliano Twitter: @MassimilianoAp8 LinkedIn: www.linkedin.com/in/massimiliano-…lonio-b61898113/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!