Ep. 1012 Krister Bengtsson | Uncorked

Welcome to episode 1012 in which host Polly Hammond interviews Krister Bengtsson, this week on Uncorked. In this episode, we are joined by Krister Bengtsson, Founder and Publisher of Star Wine List. With a strategy focused on long-term, sustainable growth, Krister and his team eschewed the “move fast and break things” start-up approach in favor of consistent value, measured launches, and relationship building. We’re here to talk about this direction carried them through a pandemic (despite being all about wine lists!), how Krister’s background in journalism paved the way, and how Star Wine List has carved a unique niche in the world of wine writing. More about today’s guest: Krister Bengtsson is a Swedish journalist and entrepreneur with a background in both the media and wine industries. In 2017, he founded Star Wine List as he thought there were so many restaurant guides in the world, but not enough wine guides. Krister is also an investor in the British wine bar and magazine Noble Rot. He was named 2018 Wine Person of the Year by Swedish wine magazine Allt om Vin, and Commandeur de Bordeaux, 2018. In 2012, he earned his Wine MBA from Kedge Management School, Bordeaux; and he is a member of the Swedish wine writers association. To learn more visit: starwinelist.com/ www.instagram.com/starwinelist/ www.facebook.com/starwinelist/ starwinelist.com/newsletter More about the host: Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter. Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years’ experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world. To learn more visit: Twitter: @mme_hammond Instagram: @5forests website: 5forests.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!