Ep. 1140 Steph Duboudin | Uncorked

Ep. 1140 Steph Duboudin | Uncorked

Welcome to episode 1140, in which host Polly Hammond interviews Steph Duboudin, this week on Uncorked. In this episode, we welcome Steph Duboudin, an absolute powerhouse in Australasian wine marketing. With a wine career spanning over 20 years, Steph has been the Australia/New Zealand manager for Wine Intelligence and Decanter, Judge of the Wine Communicators of the Year Award for five years running, and Chair of Wine Victoria. Today, Steph shares her extensive knowledge on the state of Australian wine while we dive into my favourite topic: the future of wine marketing. We’ll talk changing markets and trends to watch for, data and ecomm, no and low alc, and what it took to sell wine in the longest locked-down city in the world. More about today’s guest: Stephanie Duboudin has over two decades of experience in Marketing Strategy, Brand Management, Innovation and Consumer and Category Insights in the food and wine industries. She is Chair of WIne Victoria and a Board Member of the Wine Communicators of Australia. Stephanie has worked in London, New York, China, Hong Kong, Canada and Melbourne with brands across the food and wine industries. Stephanie established the Wine Intelligence office in Australia/NZ for the global wine insights agency. During her time as Country Manager Australia/NZ with Wine Intelligence she managed projects across Australia and Asia for Dan Murphy’s, Accolade, Constellation, Lion Nathan, Treasury, Pernod Ricard, Brown Brothers, Wine Australia, NZ Gov’t, Delegats, Coles, WFA, McWilliams, Brown Brothers and De Bortoli. Prior to this Stephanie was a global brand manager in New York for the esteemed Kobrand Corporation, Marketing Manger for Yabby Lake & Heathcote Estate and Global Brand Manager for the Rathbone Wine Group. Stephanie has developed and launched numerous brands including Craggy Range and Foley Estates in the US and Yabby Lake and Heathcote Estate in Australia. To learn more visit: Food & Wine Insights: foodandwineinsights.com.au/ LinkedIn: www.linkedin.com/in/stephanie-duboudin-8ab05b1/ Referenced in the show: tourismmarketing.agency/ More about the host: Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter. Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years’ experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world. To learn more visit: Twitter: @mme_hammond Instagram: @pollyhammond_ website: 5forests.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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 Ep. 114 Monty Waldin interviews Angelo Fongoli (Fongoli Winery) | Discover Italian Regions: Umbria

Ep. 114 Monty Waldin interviews Angelo Fongoli (Fongoli Winery) | Discover Italian Regions: Umbria

In this episode Monty meets Angelo Fongoli of the Fongoli Winery in Montefalco, Umbria. Angelo and Monty talk about native grapes such as Sagrantino, Grechetto, and Trebbiano Spoletino. Angelo and Monty engage in a fascinating discussion on biodynamic viticulture and chaotic vineyards!

6 Kesä 201816min

Ep. 225 Madeline Puckette (Wine Folly) on wine communication, infographics, and big data

Ep. 225 Madeline Puckette (Wine Folly) on wine communication, infographics, and big data

This mini series is dedicated to so-called wine influencers for Italian wine. Monty Waldin meets a number of "Instagrammers" who are very active in the Italian wine business. In the interviews these personalities discuss their passion for Italian wine and their approaches to influencer marketing.

5 Kesä 201825min

Ep. 113 Monty Waldin interviews Andrea Albagli (wine influencer @cor_vino) | Wine influencers

Ep. 113 Monty Waldin interviews Andrea Albagli (wine influencer @cor_vino) | Wine influencers

In the first episode of a three-part series dedicated to wine influencers, Monty Waldin meets Andrea Albagli (@cor_vino). Andrea tells Monty about his engineering work and his passion for wine and for telling stories on Instagram. Join Andrea and Monty also for an interesting perspective on digital marketing and on the role of wine influencers.

5 Kesä 201816min

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Alessandro Meniconi at Perticaia winery in Casale di Montefalco in the Umbria region. Alessandro and Monty talk about the vinification processes behind Sagrantino, the Sagrantino terroir, and Perticaia’s wines. They also discuss the Trebbiano Spoletino grape and some interesting wine and food pairings such as Strangozzi pasta and Montefalco Rosso Riserva, or Passito from Sagrantino Grapes with local roasted lamb. Hungry yet?

4 Kesä 201823min

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Pinta Kauce, Manager at the Oliviero Toscani Winery and Vinitaly International Academy Italian Wine Ambassador. Pinta is originally from Latvia but has been involved in Italian wine for decades. In this podcast, she talks about the wines at the Oliviero Toscani winery that come from grape varieties such as Shiraz, Cabernet Franc, Petit Verdot, and Teroldego. Monty and Pinta discuss the Latvian market for Italian wine as well as some interesting Shiraz and Teroldego’s pairings with typical Latvian dishes.

29 Touko 201811min

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

In this final episode of our “Let’s talk wine biz – wine2wine series,” Monty Waldin talks to Paul Mabray at Emetry.io to discuss the digital futures of the wine industry. Paul has over twenty-year experience in the wine business as a digital strategist and innovator and is considered the wine industry’s foremost digital futurist. Paul founded two companies, the e-commerce platform WineDirect and the social media management platform WineTank, and is currently working on a number of digital initiatives in the sector. Listen to Paul discuss digital e-commerce platforms and the benefits of digital technologies and social media for the sector.

28 Touko 201818min

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Giovanni Ponchia, director of the Consorzio Vini Colli Berici Vicenza. Giovanni is also a leading expert in soil and talks about his previous project of soil mapping in the Soave area. Giovanni discusses soils in the Colli Berici and Vicenza areas as well as strategies to counteract global warming and climate change in viticulture. Tune in to learn more about vineyard soils but also to discover wine and local food pairings in the Vicenza area.

22 Touko 201816min

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Rebecca Hopkins (Executive Vice President at Colangelo & Partners). Rebecca is originally from McLaren Vale in Australia and has worked in the wine industry in both Australia and the United States. Rebecca is an expert in brand communication and event marketing and talks about her current projects on Californian wine with Colangelo & Partners. Rebecca provides some useful tips about selling wine with words and identifies some mistakes to avoid. She also talks about how millennials respond to wine marketing and their interest in the physical experience of wine. Tune in for another exciting episode of out “Let’s talk wine biz – wine2wine series”!

21 Touko 201816min

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